GS Home Shopping, also known as GSHS, is a Privately Owned company headquartered in South Korea. Established in 1994, it was the first company to introduce television-based home shopping to Korean consumers. Functioning as a multimedia retailer in Korea, GSHS provides shopping services through TV, Internet, and catalogs, as well as new media platforms including digital cable TV, IPTV (Internet Protocol television), smartphones, and tablets.
On April 25, 2026, GS Shop announced a strategic overhaul of its fashion business, positioning its private-label brand "Vuntroy" to lead the "performance workwear" market. This initiative aims to expand beyond athleisure, covering garments for commuting, daily life, and workouts, according to Seo Bo-seok, manager of GS Shop's Fashion Team 2. Previously, on January 24, 2026, the company was noted for reinventing itself as an integrated commerce platform, a portfolio restructuring effort to counter declining TV viewership and an industry slowdown. Earlier, on December 4, 2025, GS Home Shopping featured Roborock's premium robot vacuum cleaner, the 'S9 MaxV Ultra,' offering it at its lowest price ever through the ‘Now Baek Ji-yeon’ program.
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