GS Home Shopping, also known as GSHS, is a Privately Owned company headquartered in South Korea. Established in 1994, it was the first company to introduce television-based home shopping to Korean consumers. Functioning as a multimedia retailer in Korea, GSHS provides shopping services through TV, Internet, and catalogs, as well as new media platforms including digital cable TV, IPTV (Internet Protocol television), smartphones, and tablets.
GS Home Shopping reported a year-on-year sales growth of tens of percent during the traditionally off-season Chuseok holiday, attributing the surge to a "zapping effect" from viewers switching channels to watch major Asian Games, which led to increased viewership of home shopping programs on October 1, 2026. Previously, on September 29, GS Shop launched HERIDEN, a premium private-label bedding brand. The brand emphasizes natural materials, original design, and South Korean production, with its name combining "heritage" and "healing." This follows GS Shop's September 18 announcement that it would expand its selection of premium living products to target customer demand for "hotel-like home" aesthetics, aiming to create upscale, hotel-inspired ambiances in homes. The company noted a rise in popularity for related living products, including premium soaps and towels, as well as diffusers and bedding, driven by a desire for comfortable and luxurious home spaces.
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