GS Home Shopping, also known as GSHS, is a Privately Owned company headquartered in South Korea. Established in 1994, it was the first company to introduce television-based home shopping to Korean consumers. Functioning as a multimedia retailer in Korea, GSHS provides shopping services through TV, Internet, and catalogs, as well as new media platforms including digital cable TV, IPTV (Internet Protocol television), smartphones, and tablets.
On January 24, 2026, GS Home Shopping was evaluated for successfully reinventing itself as an integrated commerce platform, moving beyond traditional TV home shopping. This portfolio restructuring yielded results amidst the dual challenges of declining TV viewership and an industry slowdown. Previously, on December 4, 2025, Roborock broadcast its flagship 'S9 MaxV Ultra' robot vacuum cleaner on GS Home Shopping's "Now Baek Ji-yeon" program, offering it at its lowest price ever for the last time that year. Earlier, on November 27, 2025, KGC Ginseng Corp.'s women's health brand, Hwa Ae Rak, officially launched its new product, 'Hwa Ae Rak Q Total Solution', on the channel.
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