GTMnow, privately owned and headquartered in the United States, was founded in 2014 and employs approximately 180 individuals. The company focuses on search, social, and retail media. Functioning as a media platform, it provides access to online content resources with insight and advice from executive operators to help users scale their company and career.
GTMnow recently published an interview explaining how sales compensation acts as a significant lever in go-to-market strategies. On July 8, 2026, the platform featured Vanessa Larco, a former Partner at NEA, discussing her new fund, which focuses on companies OpenAI may not disrupt. This followed a July 2 episode that explored why a $1.2 billion exit was perceived as a failure and detailed the customer-obsession thesis behind "Agency." Previously, on June 25, Benchmark General Partner Chetan Puttagunta joined GTMnow to offer founders and operators an inside view into Benchmark's investment methodology and their go-to-market considerations. Earlier, on June 18, Keith Putnam-Delaney, co-founder and CEO of Primer, appeared on the platform to discuss the state of B2B paid advertising, addressing strategies for ad budget allocation amidst rising LinkedIn CPMs and AI-generated content saturation.
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