GX

https://www.gxsoftware.com
https://www.linkedin.com/company/gxsoftware/

GX is a privately owned company headquartered in the Netherlands. Founded in 1998, GX employs approximately 210 individuals. The company specializes in Information Technology & Services, providing a CMS and customer experience tools.

Revenue

Founded

1998

Headcount

121

Headquarters

Netherlands

Primary Segment

Information Technology & Services

Ownership

Privately Owned

News Summary:

N/A

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Aug

13th

2026

01:00

This is how you make a Skiplink for your website

The importance of digital accessibility is widely recognized today. As we aim to create more accessible web experiences, one simple yet effective tool stands out: the skiplink. But what exactly is a skiplink, why is it important, and how do you implement it on your website? What is a skiplink? A skiplink is a hidden navigation link at the top of a webpage that allows users to bypass repetitive content and go directly to the main section of the page.

GX Software

Aug

13th

2026

01:00

Emerging Tech, B2B Tag, Marketing and Promotional Activities

The Power of Account-Based Marketing with a CDP

If you’re in B2B marketing, you know how important it is to focus on the right accounts. Account-Based Marketing (ABM) helps you concentrate on high-value prospects and build stronger, more personal relationships. But ABM really pays off when you can connect the dots across all your data.

GX Software

Aug

13th

2026

01:00

Emerging Tech, B2B Tag

Improve User Experience with these 10 heuristics

You want a user-friendly website where visitors can easily find the information they're looking for. Scientist Jakob Nielsen's 10 heuristics are a set of general principles for designing such user-friendly interfaces. That's why in this blog, we delve deeper into these heuristics and - perhaps even more importantly - how to apply them.

GX Software

Aug

13th

2026

01:00

B2B Tag

The Art of Audience Expansion: Innovating in the Media and Publishing Industry

We live in a fast-paced digital era. An era that provides the media and publishing industry with unique challenges and opportunities. The key to thriving in this industry lies in the ability to keep expanding and engaging audiences.

GX Software

Aug

13th

2026

01:00

B2B Tag, Marketing and Promotional Activities

Get more value from your customers with the RFM model (1)

It’s always easier — and more cost-effective — to sell to existing customers than to acquire new ones. Existing customers already know your product or service and have gone through the buying process. But how do you uncover the exact value each customer represents? The answer lies in your transactional data.

GX Software

Aug

13th

2026

01:00

B2B Tag, Marketing and Promotional Activities, Customer Wins

How much are your customers worth to you? (1)

Companies often invest heavily in loyalty programs because returning customers generate more net profit than new ones. To get the most out of these efforts, it’s essential to know what your customers are worth. That’s where the Customer Lifetime Value (CLV) model comes in.

GX Software

Aug

13th

2026

01:00

Marketing and Promotional Activities

Maximizing Email Marketing with a CDP

As businesses look for more effective ways to connect with customers, Customer Data Platform (CDPs) are proving to be essential tools. By integrating a CDP with your Email Service Provider (ESP), you can better understand your customer, create more targeted email campaigns, and ultimately improve your email marketing results.

GX Software

Aug

13th

2026

01:00

B2B Tag

The European Accessibility Act 2025: What It Means for Your Business

By June 2025, the European Accessibility Act (EAA) will make it mandatory for websites and mobile apps in many industries to meet accessibility standards. This legislation isn’t just about compliance—it’s about ensuring that everyone, regardless of ability or background, can access digital services.

GX Software

Aug

13th

2026

01:00

Marketing and Promotional Activities, Customer Wins

Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 2)

In last week’s post, we explored how look-alike modeling works and the factors that make it successful. In this follow-up, we focus on the tangible benefits this data-driven approach offers and the challenges you need to consider when applying it.

GX Software

Aug

13th

2026

01:00

Emerging Tech, B2B Tag

The user-friendliness of your website: answer to five important questions

Usability is likely also an important component for your website, app, and/or webshop. But what is meant by the usability of a digital platform? How does user testing contribute to this, and how does usability relate to UX? I work as a UX/UI designer at GX, and I will answer the five most frequently asked questions, which are also the most important for you.

GX Software

Aug

13th

2026

01:00

Marketing and Promotional Activities

How to Choose the Right Customer Data Platform for Your Business

Selecting the right Customer Data Platform (CDP) is essential for optimizing your business operations and enhancing customer engagement. But with so many options available, where do you even start? This blog aims to simplify the process by providing a clear, step-by-step guide.

GX Software

Aug

13th

2026

01:00

B2B Tag, Marketing and Promotional Activities

First, Second and Third Party Data: What Is the Difference?

To get a comprehensive customer overview as an online marketer, you don’t rely solely on first-party data, but also second- and third-party data. If you’re nodding along but are unsure about the differences between these “numbered parties,” this blog is for you.

GX Software

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Founded

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News Summary:

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