Haier, also known as Haier Smart Home, is a publicly owned company headquartered in China. Founded in 1984, the company employs approximately 16,390 individuals and reported $39.8B in revenue as of 2025. It specializes in Appliances, Electrical, and Electronics Manufacturing, functioning as a global provider of IoT solutions that cover industries such as clothing, food, housing, transportation, health, medicine, and education.

2025 Revenue

Founded

1984

Headcount

16,388

Headquarters

China

Primary Segment

Appliances, Electrical, and Electronics Manufacturing

Ownership

Publicly Owned

News Summary:

Haier Smart Home Co.Ltd. announced its 2026 Half Year Performance Briefing on October 8, a post-admission duties announcement made in accordance with Article 50 Para. 1 No. 2 of the German Securities Trading Act (WpHG). Previously, on October 5, Haier was reportedly negotiating with Brazilian states to establish local production plants for refrigerators and washing machines, seeking to expand its market share in the country. On September 30, the company issued a separate release according to Article 50 of the WpHG, with the objective of Europe-wide distribution. This followed news from September 28, when Betta Stores Retail (BSR) launched its Young Retailer succession and talent identification program, an initiative sponsored by Haier and Fisher & Paykel, which concludes with the BSR Fisher & Paykel Young Retailer of the Year award.

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Haier offers products in the media and telecoms services industry. Haier's product portfolio comprises of consumer electronics.
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Examples of Haier's suppliers include Foxxum and SEI Robotics.

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