Haier, also known as Haier Smart Home, is a publicly owned company headquartered in China. Founded in 1984, the company employs approximately 16,390 individuals and reported $39.8B in revenue as of 2025. It specializes in Appliances, Electrical, and Electronics Manufacturing, functioning as a global provider of IoT solutions that cover industries such as clothing, food, housing, transportation, health, medicine, and education.
Appliances, Electrical, and Electronics Manufacturing
Ownership
Publicly Owned
News Summary:
Haier Smart Home Co.Ltd. on September 11 issued a post-admission duties announcement under Article 50 Para. 1 No. 2 of the German Securities Trading Act (WpHG), indicating its objective for Europe-wide distribution. Previously, on September 10, Haier secured its sixth place in the 2026 Kantar BrandZ Top 100 Most Valuable Chinese Brands ranking, marking its 16th consecutive year on the list. Earlier on September 9, Haier presented a design-first smart home environment at its IFA 2026 stand, highlighting its Aura Collection with a light-reactive grey finish that unifies appliances and a Multi Care Laundry Studio featuring four independent drums. Concurrently on September 9, Haier Appliances India outlined aggressive three-year expansion targets, aiming to increase its product portfolio, manufacturing capacity, and distribution network, with CEO NS Satish targeting Rs 14,000 crore in revenue for the current year. Also on September 9, Haier Japan updated its iconic rooftop billboard in Ginza, a fixture since 2003, featuring a new promotional video for its Haier Japan and AQUA brands.
Subscribe for full access to Haier's products in full detail 
