Hallmark Cards, privately owned and headquartered in Kansas City, Missouri, US, was founded in 1910 and operates with approximately 14,900 employees as a diversified retail company with global operations. The company's main product focus is retail, encompassing a wide portfolio of businesses. Its Hallmark Global business sells greeting cards, gift wrap, and related products in over 30 languages, distributed in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Additionally, Hallmark operates Crayola, offering art materials and creative play toys. Its Hallmark Media division operates three cable channels—Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama—alongside Hallmark Publishing, which publishes eBooks, audiobooks, and print editions, and Hallmark Movies Now, a subscription-based streaming service. The company also manages Crown Center, a real estate development company responsible for an 85-acre hotel, office, entertainment, and residential campus surrounding its headquarters.
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