Hallmark Cards, a privately owned company founded in 1910 and headquartered in the US, is a diversified global business with approximately 14,900 employees and annual revenue of approximately $3.5 billion. Its core business involves the retail sale of greeting cards, gift wrap, and related products in nearly 100 countries. Beyond its retail operations, Hallmark's holdings include Hallmark Media (operating three cable channels and a streaming service), Hallmark Publishing, and Crown Center, a real estate development company managing a large campus near its headquarters. The company also owns Crayola, a producer of art materials and toys.
Hallmark Cards' founder, Joyce Hall, proposed a day to celebrate friends with greeting cards in 1930, marking the origins of Friendship Day. This day is still observed, as evidenced by India's celebration on August 3, 2025. In a separate event, Jo Phillips, Head of Creative Services at Hallmark Cards, participated in a webinar with Fergus Ashe, discussing creative operations trends for 2024.
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