Havas PLAY Australia is a privately owned company under the Havas Creative Network, headquartered in Australia. Founded in 2024 with approximately 20 employees, it functions as an advertising, marketing, and media agency. The company assists brands in achieving growth by integrating them into cultural contexts to create business impact. Havas PLAY connects brands with communities through areas such as music, sport, gaming, fashion, and lifestyle, developing dynamic strategies for multi-platform idea dissemination. The company delivers solutions aimed at driving attention and results, with services including Cultural Navigation, Branded Content, Live & Experiential IP, Social & Influence, and Partnerships & Sponsorships, integrating into client ecosystems. Havas PLAY emphasizes collaboration with clients, offering flexibility, insight, and creativity for projects. Its client portfolio includes Bulla Family Dairy, ISPT Property, Sorbent, Handee Ultra, Moccona, L’Or, Transurban, Perfetti Van Melle, KitchenAid, Gillette, Sanpellegrino, Jazwares, Tassal and Tangerine Telecom.
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