Hayu, a privately owned company headquartered in Indonesia and part of the NBCUniversal Media Group, operates as a tier 1 media tech buyer. Founded in 2016 and employing approximately 10 individuals, the company specializes in media and TV services, specifically as an Over-The-Top (OTT) subscription streaming service. Hayu exclusively offers reality television content for international markets, providing subscribers with access to a library of hundreds of reality TV shows and thousands of episodes primarily sourced from networks such as Bravo, E!, Oxygen, and selected Peacock Originals. The platform delivers an ad-free viewing experience, providing new episodes of flagship series like The Real Housewives and Below Deck on the same day they air in the US. Hayu operates on a monthly or annual subscription model, supporting multi-device streaming across mobile, tablets, connected TVs, and through third-party platforms like Amazon Prime Video Channels in specific territories.
Hayu, NBCUniversal's direct-to-consumer subscription video-on-demand (SVOD) service, debuted its first immersive fan event in Australia, Hayu FanFest Sydney, on August 17, 2026. This event, which transformed The Hordern Pavilion, follows its inaugural London event in 2024 and brought together thousands of reality TV fans. Previously, on July 30, Sky announced that eligible customers could access over 250 reality TV shows through Hayu without extra cost or a separate subscription, effective July 29. These shows include titles such as "The Real Housewives" and "Below Deck."
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