Hayu, a tier 3 media tech buyer and a privately owned company headquartered in Indonesia and a subsidiary of NBCUniversal Media Group, founded in 2016 and employing approximately 10 individuals, reported $3.2M in revenue as of 2023. The company operates an Over-The-Top (OTT) subscription streaming service, specializing exclusively in reality television content for international markets. Hayu provides subscribers with access to a massive library of hundreds of reality TV shows and thousands of episodes, sourced primarily from networks such as Bravo, E!, Oxygen, and selected Peacock Originals. The platform offers an ad-free viewing experience and is notable for providing new episodes of flagship series like The Real Housewives and Below Deck on the same day they air in the US. Hayu operates on a monthly or annual subscription model and supports multi-device streaming, including mobile, tablets, connected TVs, and through third-party platforms like Amazon Prime Video Channels in specific territories.
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