Hayu, a privately owned company headquartered in Indonesia and part of the NBCUniversal Media Group, operates as a tier 1 media tech buyer. Founded in 2016 and employing approximately 10 individuals, the company specializes in media and TV services, specifically as an Over-The-Top (OTT) subscription streaming service. Hayu exclusively offers reality television content for international markets, providing subscribers with access to a library of hundreds of reality TV shows and thousands of episodes primarily sourced from networks such as Bravo, E!, Oxygen, and selected Peacock Originals. The platform delivers an ad-free viewing experience, providing new episodes of flagship series like The Real Housewives and Below Deck on the same day they air in the US. Hayu operates on a monthly or annual subscription model, supporting multi-device streaming across mobile, tablets, connected TVs, and through third-party platforms like Amazon Prime Video Channels in specific territories.
On July 30, 2026, Ecuadorian firm HAYU, which specializes in market entry structuring and international expansion, formalized a strategic alliance with Dubai-based international corporate finance and strategic advisory firm Quadrillion. This partnership aims to build a bridge connecting companies, investors, and business opportunities across Latin America, the Middle East, and Asia. Earlier the same day, Sky announced that its eligible customers can now access over 250 reality TV shows, including titles such as *The Real Housewives* and *Below Deck*, through Hayu's streaming service without additional cost or a separate subscription. This follows the initial partnership announcement on July 20, 2026, where Quadrillion and HAYU began collaborating to facilitate cross-border investment and accelerate market expansion between the GCC, Asia, and Latin America, combining local expertise with global execution.
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