HookLogic, a privately held company with approximately 20 employees and headquartered in France, was a performance marketing platform for e-commerce. Founded around 2004 (though originally based in New York), it connected brands with online retailers, facilitating brand advertising on retail websites via sponsored product listings and a retail search exchange. This enabled retailers to generate revenue from website traffic and allowed brands to reach consumers directly at the point of sale. HookLogic was acquired by Criteo in 2016 and, as of 2023, generated less than $10 million in revenue.
