Hotjar is a privately owned company headquartered in Malta. Founded in 2014, the company employs approximately 400 individuals. Functioning as a provider of IT services and IT consulting, it specializes in delivering Product Experience Insights, detailing user behavior and sentiments to customers.
On July 13, 2026, a comparison of feedback tools discussed the implications of a recent Hotjar-Contentsquare merger, examining how this development changes the landscape for tools like Hotjar and Pulse, and how it impacts mobile handling, AI analysis, and workflow integration.
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