Hotjar, a privately owned company founded in 2014 and headquartered in Malta, employs approximately 400 people. Its primary business is providing IT services and consulting, specifically focusing on product experience insights. These services aim to give clients data on user behavior and sentiment related to their products.
Hotjar uses Google Analytics and Hotjar to collect, analyze, measure, and report data from cookies to understand web traffic and page views, improving website performance and user experience. Several customer stories, originally published on Hotjar.com, were migrated to Contentsquare.com following Hotjar's integration under the Contentsquare legal group as part of a unified content experience.
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