Hotmart, a privately owned company headquartered in the Netherlands, was founded in 2011 and employs approximately 10,250 individuals. The company operates as an international tech company specializing in technology, information, and internet services, with a focus on the creator economy.
The creator economy in Latin America is consolidating into a structured professional industry with international reach, with Colombia emerging as a leading country in this sector, as of January 27, 2026. This follows Hotmart's report on January 23, 2026, which indicated a 24% increase in digital product transactions in January compared to the average of other months, contrasting with traditional retail's typical year-end clearance sales. Earlier, on December 12, 2025, Hotmart Fire completed its tenth year, establishing itself as one of Latin America's largest digital entrepreneurship events.
Hotmart offers products in the enterprise tech industry. Hotmart's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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