Hotmart

Hotmart

https://www.hotmart.com/
https://www.linkedin.com/company/hotmart/

Hotmart, a privately owned company headquartered in the Netherlands, was founded in 2011 and employs approximately 10,250 individuals. The company operates as an international tech company specializing in technology, information, and internet services, with a focus on the creator economy.

Revenue

Founded

2011

Headcount

12,345

Headquarters

Netherlands

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

N/A

Similar Companies

Subscribe for full access to Hotmart's profile

Hotmart offers products in the enterprise tech industry. Hotmart's product portfolio comprises of ecommerce and customer journey technology.

Subscribe for full access to Hotmart's products in full detail

Subscribe for full access to Hotmart's revenue in full detail

Sep

12th

2026

06:30

Events, Artificial Intelligence, Events and Conferences, New Offerings

Hotmart Launches New Launchpad AI Builder for Payments

Hotmart used the opening of Hotmart FIRE 2026, held from September 10 to 12 in Belo Horizonte, to introduce Launchpad, a new platform that combines artificial intelligence with its existing payment infrastructure. The solution enables users to create software, applications and other digital tools without writing code and to sell them through a connected checkout.

Startupresearcher

Sep

4th

2026

06:30

What Is a Content Creator? Complete Guide

Content creator is the person who produces videos, text, audio and images for the internet and distributes that material across channels like social media, blogs and streaming platforms. It’s not just someone who appears on camera, and it’s not a synonym for influencer: the term covers everyone from a blog writer to a podcast host, a designer or a video editor, with or without their face on screen.

Sep

4th

2026

06:30

Emerging Tech, Marketing and Promotional Activities

Thumbnail: What It Is, What It's For, and How to Make It

Thumbnail is a small image used to visually represent a piece of content before the click. On YouTube, it works as the video’s cover and appears next to the title to help the viewer quickly understand the topic and decide whether to watch.

Sep

4th

2026

06:30

Emerging Tech, Marketing and Promotional Activities

What Is Remarketing? Types, Examples and How It Works

Remarketing is a digital marketing strategy used to re-engage people who already had some contact with a brand, like someone who visited a website, viewed a product, interacted with content, or started a purchase without finishing it.

Sep

4th

2026

06:30

Emerging Tech, Marketing and Promotional Activities

What Is a VSL? How It Works and How to Make One

VSL (Video Sales Letter) is a sales letter in video format, built to drive whoever’s watching toward a specific action, like buying a product or signing up to a list. It uses the same persuasion principles as a written letter, only with voice, imagery and pacing to build a connection faster.

Sep

1st

2026

06:30

Marketing and Promotional Activities

Google Keyword Planner: What It Is & How to Use It

Google Keyword Planner is a free Google tool for researching keywords, checking search volume estimates, and discovering new terms related to a market, product, or service. Also known simply as Keyword Planner, it was built mainly for ad campaigns, but its data can support SEO strategies, content marketing, and even validating digital product ideas.

Sep

1st

2026

06:30

Platform to Sell Digital Products: How to Choose It

A platform to sell digital products is the environment that brings together content creation, payment, and delivery for info-products like online courses, ebooks, and mentorships. Instead of setting up the website, the payment system, and the delivery area separately, you work with everything integrated and ready to take sales from day one.

Sep

1st

2026

06:30

Digital Sales: How to Earn Income Online in 2026

Digital sales are conversions that happen in the online environment, whether they involve info-products, physical products, or even services and events. You can sell other people’s products online in exchange for a commission, or offer your own items on the internet.

Aug

19th

2026

06:30

Emerging Tech, Marketing and Promotional Activities, Events and Conferences

Hotmart FIRE: Dates, Tickets, Speakers & More

If you make a living from content, marketing, or digital business, you’ve probably already heard of Hotmart FIRE. The festival brings together some of the biggest names in the Creator Economy and digital entrepreneurship for three days of content, networking, trends, and experiences in Belo Horizonte, Brazil.

Aug

19th

2026

06:30

Artificial Intelligence, Marketing and Promotional Activities

Influencer Marketing: What It Is and How It Works

Influencer marketing is the strategy of promoting products, services, and brands through people who have relevance and trust with a specific audience: digital influencers. Today, it’s no longer just about follower count. It revolves around two main points: micro and nano influencers, who deliver more engagement at a lower cost, and the use of artificial intelligence to select profiles, detect fake audiences, and measure results.

Jun

7th

2026

01:00

Emerging Tech, Corporate Restructuring, Layoffs, B2B Tag

Hotmart Lays Off 10% of Workforce to Accelerate Growth

Hotmart, a prominent global technology firm specializing in the creator economy, has announced a significant workforce reduction, laying off approximately 10% of its global staff. The company confirmed the move is part of a strategic organizational restructuring designed to accelerate its expansion and sharpen its focus on core business priorities.

Startupresearcher

Jun

2nd

2026

10:56

Big Data/Analytics, B2B Tag

How to configure Hotmart automatic reports?

The Reports Submission feature allows Producers to receive automatic reports by email containing information about their activities on Hotmart. With this feature, you can regularly monitor sales, subscriptions, installment payments, renewals, and transaction declines without having to manually access the platform to check this information.

Hotmart has suppliers like Accedo.

Example Suppliers

Subscribe for full access to Hotmart's profile

Analyst insight reports

Cloud production trends NAB report

Generative AI in media tech

The trouble with live sports

The retail media opportunity

Subscribe to access all analyst insight reports