Human Native, a UK-headquartered technology firm integrated within Cloudflare, was founded in 2024 and employs approximately 20 individuals, reporting $1.9M in revenue as of 2023. The company operates primarily as a software-as-a-service (SaaS) platform, developed to resolve legal and economic tensions between content creators and AI developers. Its mission focuses on establishing a fair marketplace for training data, aiming to ensure that rights holders—such as publishers, photographers, and artists—receive control, compensation, and credit for their work.
