Hyros is a privately owned company headquartered in the US. Founded in 2019, it employs approximately 30 individuals and is a subsidiary of Banzai. The company specializes in multichannel attribution, digital attribution, and AI ad solutions, aiming to assist businesses in navigating the digital marketing space.
On February 25, 2026, Hyros launched new link attribution tools aimed at strengthening ad tracking for online businesses. These tools address the ongoing challenge businesses face in identifying which digital advertising campaigns effectively generate sales, particularly as tracking becomes increasingly fragmented across various platforms, devices, and touchpoints, leading to wider attribution gaps.
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