Hyros is a privately owned company headquartered in the US. Founded in 2019, it employs approximately 30 individuals and is a subsidiary of Banzai. The company specializes in multichannel attribution, digital attribution, and AI ad solutions, aiming to assist businesses in navigating the digital marketing space.
HYROS CEO Alex Becker outlined the company's 2026 product roadmap in a June 23, 2026, video address to customers, identifying three key development priorities: resolving platform stability issues, simplifying the core tracking dashboard, and expanding HYROS Air, its AI remarketing system, into a fully autonomous outbound sales representative intended to replace or supplement human sales development departments. Earlier this year, Hyros strengthened its ad tracking capabilities by introducing new link attribution tools, announced in an article published on February 25, 2026, to help online businesses identify which digital advertising campaigns generate sales amidst increasing fragmentation across platforms, devices, and touchpoints.
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