Hyve is a privately owned company under Qvest, headquartered in Germany. Founded in 2000, it employs approximately 80 individuals. The company specializes in business consulting and services, focusing on the invention, design, and development of product innovations, services, and business models through an end-to-end process.
On April 9, 2026, Hyve assisted Henkel in defining the long-term strategic direction for its hair category, developing an innovation agenda intended to remain relevant across regions and time horizons amidst rapid market transformation. Previously, on December 9, 2025, Hyve conducted a webinar focused on applied artificial intelligence in innovation, which analyzed practical examples to assess the potential, limitations, and strategic implications of AI for decision-making and development processes. Earlier in October 2025, Hyve organized "The Secret Source of Innovation Summit." The summit, held on October 7, gathered professionals from innovation, AI, and digitalization for keynote speeches and networking. Dr. Christian Scharpf, who previously worked for the City of Munich, opened the summit with a welcoming keynote on October 1.
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