IABM is a non-profit organization headquartered in the UK, founded in 1976 and employing approximately 80 individuals. The organization functions as the International Association for broadcast and media technology, focusing on broadcast media production and distribution.
On September 10, 2026, the International Association of MediaTech (IAMT), formerly IABM, released the first draft of its Best Practices for Dynamic Software Licensing, developed by the IAMT Dynamic Software Licensing Working Group. This initiative addresses the challenges posed by traditional software licensing models that have failed to keep pace with the media industry's transition to cloud hybrid and software-defined workflows, creating both technological and commercial hurdles. Previously, on August 27, IAMT highlighted its Technology & Trends Roadmap, which maps key technologies and trends against their adoption curves across the media and entertainment content chain, from creation to monetization. Earlier in August, on the 24th, global media technology company Logituit joined IAMT as a Silver+ member, aiming to strengthen its engagement within the global MediaTech and broadcast ecosystem. This series of developments follows the organization's significant rebranding on April 27, when the International Trade Association for Broadcast & Media Technology (IABM) officially changed its name to the International Association of MediaTech (IAMT) at the NAB show. IAMT CEO Saleha Williams stated the change was "beyond a rebrand," acknowledging the evolving market. The rebranding aligned with the organization's annual State of Media Tech report, which predicted that up to half of future revenue growth for its members would stem from outside traditional broadcast.
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