Id3as

https://norsk.video/
https://www.linkedin.com/company/id3as/

Id3as, formerly known as Norsk, is a privately owned company headquartered in the UK. Founded in 2023, the company specializes in developing low-code software development toolkits that empower developers to create and deploy dynamic live video workflows at scale. With a team of approximately 20 employees, Id3as has generated less than $1 million in revenue as of 2023.

2023 Revenue

Founded

2023

Headcount

Headquarters

Primary Segment

Live production

Ownership

Privately Owned

Deployments

News Summary:

Id3as announced the deployment of its G&L Playout Manager, a multi-tenant platform designed to transform live streaming event management for OTT delivery. The platform utilizes id3as' Norsk Media SDK in its Compositor component, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams. In an interview, id3as' chief business development officer, Dom Robinson, discussed Norsk's product-market fit for streaming and OTT live events, highlighting its ability to free media publishers from traditional limitations in building live workflows. Additionally, id3as showcased how its Norsk Studio provides a no-code drag-and-drop interface, simplifying the building of live streaming workflows with Norsk. The company also addressed the challenge of balancing speed and scale in video delivery, emphasizing the use of hardware acceleration to maximize throughput and reduce costs and energy consumption.

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Id3as offers 2 products in the media tech industry. Id3as's product portfolio comprises of live production and video processing and playout.

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Id3as's revenues were less than $1M in 2023. Caretta Research has split Id3as's revenue into 2 different product categories, the largest of which is cloud and software live production. For full access to Id3as's revenue breakdown subscribe to Caretta Portal.

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Sep

10th

2024

21:20

What Is MoQ? An Introduction to Media over QUIC

In the rapidly evolving world of streaming media, the quest for balancing speed and scale in video delivery has led to the adoption of two main methods: HTTP adaptive streaming and WebRTC-based video conferencing. While the former excels in scalable, cost-effective distribution, the latter is known for its ultra-responsive, real-time communication capabilities.

Norsk Video

Jun

25th

2024

10:02

Maximizing Live Streaming Efficiency with Norsk and the AMD Alveo MA35D Media Accelerator

Every live streaming use case is unique, but there’s not a single broadcaster, streaming provider, or content creator today for whom cost savings isn’t at the top of their list of priorities. But how do you reduce costs without sacrificing quality, viewer experience, and scalability? One way is by using hardware acceleration to maximize throughput and offload tasks from CPU, decreasing both costs and energy consumption.

Norsk Video

May

15th

2024

07:02

Norsk Studio: A Developer’s Deep Dive

In this last installment of our interview series with Jan Ozer, id3as developer Rob Ashton demonstrates how the new Norsk Studio provides a no-code, drag-and-drop interface that makes building live streaming workflows with Norsk even easier than with the SDK.

Norsk Video

May

13th

2024

08:32

G&L Launches Playout Manager Featuring Norsk; First Deployments With Two German Broadcasters

G&L today announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams.

Norsk Video

May

13th

2024

07:08

Norsk for OTT and Streaming Publishers

In this installment of Jan Ozer‘s video interview series, he speaks with id3as‘ chief business development officer Dom Robinson about Norsk’s product-market fit— particularly for streaming and OTT live events such as sports, news, financial reporting, town halls, and concerts — as well as how it frees media publishers from the limitations inherent in the ways streamers have typically built their live workflows.

Norsk Video

May

12th

2024

23:30

New Offerings

G&L Launches Playout Solution for German Public Broadcasters Using Components Built with the Norsk Media SDK

G&L will be demonstrating G&L Playout Manager at ANGACOM in Cologne, Germany, May 14-16, 2024 “Our customers need modular, flexible tools that integrate into their complex IT infrastructure. With Norsk, we have the media processing needs covered, and can focus on the business logic instead.” — Alexander Leschinsky, Co-Founder and CEO of G&L.

Associated Press

May

10th

2024

10:02

Artificial Intelligence

Norsk for Broadcasters: Flexibility, Scalability, and Low Latency

In March, Streaming Learning Center‘s Jan Ozer spent some time talking to a few of us here at id3as to get a better sense of what sets Norsk apart in the crowded live streaming market. In this installment, he spoke with our CTO Steve Strong about why Norsk is particularly well-suited for broadcasters who are making the transition from appliance-based systems to software solutions.

Norsk Video

May

8th

2024

07:23

The Business Case for Norsk

Just before NAB, Jan Ozer (of Streaming Learning Center and Streaming Media fame) conducted interviews with four of us from id3as to talk about Norsk and the new, no-code Norsk Studio from different angles. Now that the dust has settled from the show (where Norsk took home the IABM BaM Award in the Produce category), we’ll be rolling out those interviews over the next few days.

Norsk Video

May

7th

2024

06:35

Norsk Nabs IABM BaM Award at the NAB

[Translated]

Norsk Video

Mar

28th

2024

14:41

Norsk To Join AMD Booth at NAB, Highlighting Integration with Alveo MA35D

We’re thrilled to announce that Norsk has integrated with the AMD Alveo MA35D Media Accelerator and Video SDK. Because the Alveo MA35D is built for high-density and low-latency media processing, it means customers can deliver more streams on a single card, increasing cost efficiency and decreasing energy consumption.

Norsk Video

Mar

6th

2024

13:38

id3as to Launch No Code Norsk Studio at NAB

What a difference a year makes! At NAB 2023, we commandeered a table in West Hall near Futures Park, where we teased the upcoming release of the Norsk low-code live streaming SDK. At NAB 2024, we’ll have a booth of our own (W3417), and we’ll be launching the new no-code Norsk Studio.

Norsk Video

Feb

27th

2024

09:41

The Advantages of Low-Code Live Video Streaming with Norsk

In today’s digital landscape, live video streaming has become a critical part of many organizations’ communication strategies. Whether it’s for broadcasting live events, hosting webinars, or engaging with audiences in real time, the demand for seamless and feature-rich streaming solutions is soaring.

Norsk Video

Id3as's customers primarily consist of conferencing, ecommerce and customer journey technology and content security companies. Examples of Id3as's customers include G&L Geißendörfer & Leschinsky and EZDRM.