Id3as

https://norsk.video/
https://www.linkedin.com/company/id3as/

Id3as, also known as Norsk, is a privately owned UK company founded in 2023. Employing approximately 20 people, the firm specializes in developing low-code software toolkits for live video production. These toolkits allow developers to build and deploy scalable live video workflows. In 2023, the company's revenue was less than $1 million.

2023 Revenue

Founded

2023

Headcount

Headquarters

Primary Segment

Live production

Ownership

Privately Owned

Deployments

News Summary:

On an unspecified date, a webinar titled “Cracking the Code(c): It’s All About the Implementation” featured Adrian Roe and Jan Ozer discussing codec implementation, encoding efficiency, and the balance between quality and cost in video encoding workflows. On another unspecified date, Id3as noted the use of HTTP adaptive streaming and WebRTC for video delivery, contrasting their scalability and cost-effectiveness with WebRTC's real-time capabilities. Also on an unspecified date, Id3as highlighted the cost-saving benefits of hardware acceleration in live streaming, emphasizing its impact on throughput, CPU load, costs, and energy consumption. On an unspecified date, Id3as developer Rob Ashton showcased Norsk Studio's no-code interface for simplifying live streaming workflow creation with Norsk. Finally, on an unspecified date, G&L announced the initial deployments of its G&L Playout Manager, a multi-tenant platform utilizing the Norsk Media SDK from Id3as for enhanced HTML5 overlay integration in live streaming event management for OTT delivery.

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Id3as offers 2 products in the media tech industry. Id3as's product portfolio comprises of video processing and playout and live production.

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Id3as's revenues were less than $1M in 2023. Caretta Research has split Id3as's revenue into 2 different product categories, the largest of which is cloud and software live production. For full access to Id3as's revenue breakdown subscribe to Caretta Portal.

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Apr

1st

2025

02:06

Caretta Research_Monitor Company

Norsk Studio: Three Demos and a Funeral (for Traditional Broadcast Methods)

So there I was, minding my own business, when Eric (our CMO who possesses that rare combination of marketing acumen and tolerance for my tangential musings) suggested that instead of just raving to him about our latest Norsk Studio demos, I share them with the world.

Norsk Video

Mar

31st

2025

13:49

Norsk Unveils Enhancements Including NDI Support, Multiview, and Cloud Availability at NAB 2025

Norsk by id3as will showcase significant enhancements to Norsk Engine and Norsk Studio at the 2025 National Association of Broadcasters (NAB) Show in Las Vegas, April 6-9. The powerful new capabilities further enable live event producers, broadcasters, and streaming platforms to streamline workflows, reduce production costs, and deliver higher quality viewing experiences.

Norsk Video

Feb

4th

2025

18:10

Caretta Research_Monitor Company

Cracking the Code(c): It’s All About the Implementation

Norsk co-founder and CEO Adrian Roe and Streaming Learning Center‘s Jan Ozer explored the complexities of codec implementations, encoding efficiency, and the trade-offs between quality and cost in a recent webinar called “Cracking the Code(c): It’s All About the Implementation.” Here’s a breakdown of their insights and key takeaways for anyone navigating the world of video encoding workflows.

Norsk Video

Sep

10th

2024

21:20

What Is MoQ? An Introduction to Media over QUIC

In the rapidly evolving world of streaming media, the quest for balancing speed and scale in video delivery has led to the adoption of two main methods: HTTP adaptive streaming and WebRTC-based video conferencing. While the former excels in scalable, cost-effective distribution, the latter is known for its ultra-responsive, real-time communication capabilities.

Norsk Video

Jun

25th

2024

10:02

Maximizing Live Streaming Efficiency with Norsk and the AMD Alveo MA35D Media Accelerator

Every live streaming use case is unique, but there’s not a single broadcaster, streaming provider, or content creator today for whom cost savings isn’t at the top of their list of priorities. But how do you reduce costs without sacrificing quality, viewer experience, and scalability? One way is by using hardware acceleration to maximize throughput and offload tasks from CPU, decreasing both costs and energy consumption.

Norsk Video

May

15th

2024

07:02

Norsk Studio: A Developer’s Deep Dive

In this last installment of our interview series with Jan Ozer, id3as developer Rob Ashton demonstrates how the new Norsk Studio provides a no-code, drag-and-drop interface that makes building live streaming workflows with Norsk even easier than with the SDK.

Norsk Video

May

13th

2024

08:32

G&L Launches Playout Manager Featuring Norsk; First Deployments With Two German Broadcasters

G&L today announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams.

Norsk Video

May

13th

2024

07:08

Norsk for OTT and Streaming Publishers

In this installment of Jan Ozer‘s video interview series, he speaks with id3as‘ chief business development officer Dom Robinson about Norsk’s product-market fit— particularly for streaming and OTT live events such as sports, news, financial reporting, town halls, and concerts — as well as how it frees media publishers from the limitations inherent in the ways streamers have typically built their live workflows.

Norsk Video

May

12th

2024

23:30

New Offerings

G&L Launches Playout Solution for German Public Broadcasters Using Components Built with the Norsk Media SDK

G&L will be demonstrating G&L Playout Manager at ANGACOM in Cologne, Germany, May 14-16, 2024 “Our customers need modular, flexible tools that integrate into their complex IT infrastructure. With Norsk, we have the media processing needs covered, and can focus on the business logic instead.” — Alexander Leschinsky, Co-Founder and CEO of G&L.

Associated Press

May

10th

2024

10:02

Artificial Intelligence

Norsk for Broadcasters: Flexibility, Scalability, and Low Latency

In March, Streaming Learning Center‘s Jan Ozer spent some time talking to a few of us here at id3as to get a better sense of what sets Norsk apart in the crowded live streaming market. In this installment, he spoke with our CTO Steve Strong about why Norsk is particularly well-suited for broadcasters who are making the transition from appliance-based systems to software solutions.

Norsk Video

May

8th

2024

07:23

The Business Case for Norsk

Just before NAB, Jan Ozer (of Streaming Learning Center and Streaming Media fame) conducted interviews with four of us from id3as to talk about Norsk and the new, no-code Norsk Studio from different angles. Now that the dust has settled from the show (where Norsk took home the IABM BaM Award in the Produce category), we’ll be rolling out those interviews over the next few days.

Norsk Video

May

7th

2024

06:35

Norsk Nabs IABM BaM Award at the NAB

[Translated]

Norsk Video

Id3as's customers primarily consist of conferencing, ecommerce and customer journey technology and content security companies. Examples of Id3as's customers include EZDRM and G&L Geißendörfer & Leschinsky.