News Summary:
Iliad Italia unveiled its 'Più Veloci' ('Faster') plan on April 29, 2026, from its Milan HQ, aimed at accelerating next-generation mobile network development. The plan proposes a wide-ranging reallocation of frequencies and regulatory changes to expand spectrum availability, increase network signal strength, boost investment, and improve competition, ahead of the 2029 expiry of licenses covering approximately 73% of Italy's mobile spectrum. This follows Iliad Italia's earlier statement on April 28, asserting that a "short-sighted choice" was made in the 2018 frequency allocation and advocating for a "different choice" to stimulate investments before the 2029 expiry. Previously, on April 20, the operator launched an AI-created video advertisement for its Giga Prime mobile offer, which included a visible disclaimer. The Giga Prime offer itself, launched on April 16, resulted from a partnership with Amazon, providing 300 GB of 5G data and Prime access for under EUR 13 a month, along with unlimited calls to Italy, Canada, the US, and various other countries. On April 16, Iliad Italia also activated its 5G standalone (SA) mobile network at Milan Design Week, becoming the second operator in Italy to switch on a 5G SA network, serving as a technical partner for the Fuorisalone 2026 event.
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