Indiana Sports Corp is a non-profit organization headquartered in the US. Founded in 1979, the organization employs approximately 90 individuals and reported $24.3M in revenue as of 2023. Its main product is spectator sports. The organization is based in Indianapolis, Indiana, and is recognized for being the first sports commission in the nation.
On June 30, 2026, the NBA announced that Hinkle Fieldhouse in Indianapolis will host the Emirates NBA Cup 2026 Championship, with Prime Video streaming the winner-take-all game on December 11. Previously, on March 23, over 650 volunteers, civic leaders, and community partners participated in the Jim Morris Day of Service, supporting 16 project sites across Indianapolis ahead of the 2026 NCAA Men’s Final Four. This followed the March 11 launch of "Hysteria: A Basketball Show," a new four-part podcast series by Visit Indy and Indiana Sports Corp, offering a behind-the-scenes look at Indy’s historic March Madness "bubble." On March 10, Twenty One Pilots, Zac Brown Band, and Megan Moroney were announced as performers for the 2026 NCAA March Madness Music Festival, scheduled for April 3-5 in Indianapolis. Earlier, on March 5, Indiana Sports Corp and the 2026 NCAA Men’s Final Four Indianapolis Local Organizing Committee distributed $75,000 in Read to the Final Four® Literacy Legacy Grants, supporting schools and students across Indiana as the city prepares to welcome the nation’s top college basketball programs.
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