Indiana Sports Corp is a non-profit organization headquartered in the US. Founded in 1979, the organization employs approximately 90 individuals and reported $24.3M in revenue as of 2023. Its main product is spectator sports. The organization is based in Indianapolis, Indiana, and is recognized for being the first sports commission in the nation.
On March 23, 2026, more than 650 volunteers, civic leaders, and community partners participated in the Jim Morris Day of Service, supporting 16 project sites across Indianapolis ahead of the 2026 NCAA Men’s Final Four®. Previously, on March 11, Visit Indy and Indiana Sports Corp launched "Hysteria: A Basketball Show," a new four-part podcast series offering a behind-the-scenes look at Indy’s historic March Madness "bubble" and preparing for the 2026 NCAA championship. This followed the March 10 announcement of artists for the 2026 NCAA March Madness Music Festival, with Twenty One Pilots, Zac Brown Band, and Megan Moroney scheduled to perform in Indianapolis from April 3–5. Earlier, on March 5, Indiana Sports Corp and the 2026 NCAA Men’s Final Four Indianapolis Local Organizing Committee distributed $75,000 in Read to the Final Four® Literacy Legacy Grants to schools, including Coulston Elementary, across Indiana to promote literacy ahead of the tournament. On February 24, as the 2026 NFL Scouting Combine began, Indianapolis city leaders expressed interest in hosting the NFL Draft as soon as 2030.
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