InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, reporting $6.7M in revenue as of 2025. The company operates as a global ad tech firm specializing in data collaboration solutions and secure data clean room infrastructure for advertising, focusing on data, targeting, and identity as its main product. Its patented Safe Audience Transfer facilitates the non-movement of data, establishing a protected, connected, and accessible data collaboration network. This enables businesses to utilize their first-party data securely at scale. InfoSum maintains a presence in the US, UK, and CE, with offices across Europe and North America.
On July 9, 2026, InfoSum underscored the rising importance of incrementality for marketers to understand advertising outcomes and emphasized the need for sophisticated marketing intelligence to navigate consumer touchpoints effectively. Previously, on June 17, InfoSum defined Private Data Networks as the next evolution of data collaboration, enabling private, secure, and decentralized data ecosystems for scalable marketing intelligence. This followed a June 7 report detailing WPP's strategic pivot towards signals over identity in a privacy-first environment, involving data clean rooms, identity graphs, and first-party data strategies. Earlier, on June 3, WPP announced its acquisition of InfoSum, framing the move as a commitment to privacy-first data collaboration amidst AI's impact on the marketing playbook.
InfoSum's customers primarily consist of technology, Information and Media, broadcast television and radio and media and TV services companies. Examples of InfoSum's customers include News Corp Australia, DirecTV and ITV. InfoSum has partners like Google.
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