Privately owned Inside The Magic, headquartered in Orlando, Florida, was founded in 2005 and employs approximately 20 individuals. The company reported $13.9M in revenue as of 2023 and functions as a tier 2 media tech buyer. Inside The Magic operates as a media and TV services provider, offering coverage on entertainment experiences, including theme parks, movies, television, video games, conventions, and special events. Originally launched as a website and podcast focused primarily on Disney, the company has since expanded its coverage to encompass other theme parks, independent attractions, and content related to the cinema, television, and gaming industries, evolving into a multimedia-driven platform.
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