Inside The Magic, a privately owned company headquartered in Orlando, Florida, United States, was founded in 2005 and operates with approximately 20 employees. The company specializes in search, social, and retail media, functioning as a source for entertainment experiences. Initially launched as a website and podcast, Inside The Magic has evolved into a multimedia-driven platform that covers theme parks, movies, TV, video games, conventions, and special events. While its early focus was primarily on Disney, its coverage has expanded to include other theme parks, independent attractions, and content from the cinema, television, and gaming industries.
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Inside The Magic offers products in the media and telecoms services industry. Inside The Magic's product portfolio comprises of search, social, and retail media.
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