IPONWEB, a privately owned UK-based company founded in 2000, was acquired by Criteo in 2022. Employing approximately 160 people, the company developed advertising technology specializing in programmatic media buying and selling across digital channels. Its technology served major players in the advertising industry, including advertisers, agencies, publishers, and platforms, facilitating their media and data management. In 2023, IPONWEB's revenue was less than $25 million.
