Ipsos Synthesio, a privately owned company founded in 2006 and headquartered in the US, is a subsidiary of Ipsos. Employing approximately 90 people, it provides a consumer intelligence platform leveraging artificial intelligence. This platform combines social listening capabilities with broader data analytics to offer businesses insights into global markets and consumer behavior. The goal is to deliver comprehensive, accurate, and predictive market understanding to support strategic decision-making by analyzing data from various online sources to identify trends, brand perception, and market dynamics.
