iRomaScents is a privately owned company headquartered in Israel. Founded in 2019, the company operates with approximately 10 employees. The company specializes in providing a device that adds different scents to movies, commercial ads, and shopping experiences.
iRomaScents launched its AI-powered scent discovery experience at Sephora Marbella in Spain on July 27, 2026, with the activation running through August 17, 2026. This live experience pairs personalized fragrance recommendations with Le Monde Gourmand's gourmand collection, which features scents such as Banane Délice, Crème Vanille, and Lait de Coco. The platform allows shoppers to complete an AI-guided questionnaire that analyzes their preferences, recommending scents most suited to their individual profile, thus moving away from traditional trial-and-error methods. Previously, on July 7, 2026, iRomaScents won the Cosmetics Business Innovation Award 2026 and announced plans to accelerate the global expansion of its AI-powered fragrance discovery platform through new commercial partnerships, building on successful international deployments in Brazil and the UAE.
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