iRomaScents is a privately owned company headquartered in Israel. Founded in 2019, the company operates with approximately 10 employees. The company specializes in providing a device that adds different scents to movies, commercial ads, and shopping experiences.
On August 21, 2026, iRomaScents won the Technology & Digital Innovation Category in the first-ever Cosmetics Business Innovation Awards (CBIAs). The B2B-focused awards program recognized outstanding developments and achievements of companies across the global cosmetics and personal care supply chain, specifically highlighting innovation in technology. Previously, in July 2026, iRomaScents launched an AI-powered fragrance discovery experience at Sephora Marbella in Spain. The limited-time activation, which ran from July 27 through August 17, 2026, used iRomaScents' intelligent retail platform to pair personalized fragrance recommendations with Le Monde Gourmand's collection, including new launches such as Banane Délice, Crème Vanille, and Lait de Coco. During the event, shoppers completed an AI-guided questionnaire that analyzed their fragrance preferences to recommend scents, moving beyond traditional trial-and-error approaches in fragrance shopping.
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