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IronGrid Data Services
Inactive
http://www.videoamp.com
https://www.linkedin.com/company/irongrid-data-services/
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Founded
2016
Headcount
2
Headquarters
United States
Primary Segment
Software Development
Ownership
Privately Owned
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Aug
18th
2026
12:10
B2B Tag, Marketing and Promotional Activities
A pharmaceutical brand put its spend where consumers were actually watching
A leading pharmaceutical brand activated WBD’s StreamX, powered by VideoAmp cross-platform planning and measurement, to reach consumers efficiently across linear, streaming, and digital. The challenge: reaching targeted pharmaceutical consumers most efficiently The brand was targeting pharmaceutical consumers across linear and digital, but didn’t know how best to allocate spend across WBD’s portfolio of networks and platforms to most efficiently reach this audience.
VideoAmp
Aug
10th
2026
06:30
Emerging Tech, Cost Cutting, Layoffs, B2B Tag, Layoffs, Cost Cutting
VideoAmp Cut 20% Of Staff, Including CTO. AI Is Touching The C-Suite
One moment, your photo is on the company’s senior leadership team profile page. The next, your image and all traces of your identity are gone. Just like that. That’s the brutal reality of layoffs, even within tech. And not even the CTO is immune. Typically, much of the conversation around layoffs centers on the impact on middle-management professionals, entry-level workers, and other individual contributors. But far less attention is paid to AI layoffs impacting the C-suite itself.
Forbes
Aug
9th
2026
22:31
Emerging Tech, Artificial Intelligence, Layoffs, B2B Tag, Layoffs, Mergers and Acquisitions
VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
Not So Amped VideoAmp laid off 20% of its staff last week. The ad measurement provider has been no stranger to layoffs as it strives to dethrone the incumbent Nielsen. VideoAmp also previously cut 20% of its workforce in 2024 .
AdExchanger
Aug
7th
2026
13:15
Emerging Tech, Artificial Intelligence, Layoffs, Corporate Restructuring, B2B Tag, Layoffs, Business Restructuring
VideoAmp Cuts Staff as AI Agents Take Center Stage
Good morning. More job cuts pegged to AI descended this week, Patrick Coffee reports for the newsletter: VideoAmp laid off approximately 20% of its staff this week as the ad measurement platform responds to the rise of AI, a spokeswoman confirmed to the Wall Street Journal Leadership Institute.
The Wall Street Journal
Aug
7th
2026
12:13
Artificial Intelligence, Layoffs, Layoffs
VideoAmp Cuts Staff as AI Agents Take Center Stage
Save this article for later! Login or create a Free Member Profile to bookmark it. VideoAmp laid off approximately 20% of its staff this week as the ad measurement platform responds to the rise of AI, a spokeswoman confirmed to the Wall Street Journal Leadership Institute.
TVNewsCheck
Jul
30th
2026
15:52
Product Updates
MediaRadar Expands VideoAmp Integration
MediaRadar has launched the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform. This deal brings together MediaRadar’s granular TV ad occurrence and spend data with VideoAmp’s advanced national and local TV audience ratings to deliver a more complete view of advertising value, audience reach and competitive performance.
Little Black Book
Jul
29th
2026
06:45
B2B Tag, Product Updates
MediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp Integration
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and competitive performance New York, NY – July 29, 2026 – MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform.
Mediaradar
Jul
29th
2026
06:34
Partnerships and Alliances, B2B Tag, Partnerships, Product Updates, Marketing and Promotional Activities
MediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp Integration
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and competitive performance NEW YORK, July 29, 2026 /PRNewswire/ -- MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform.
AOL
Jul
22nd
2026
14:45
Management Changes, Artificial Intelligence, B2B Tag, Management Changes
VideoAmp Names Andrea Zapata as SVP, Agency Partnerships
Andrea Zapata joins VideoAmp as the company accelerates the evolution of its AI-powered media performance platform VideoAmp, the media performance platform, today announced that Andrea Zapata has joined the company as SVP, Agency Partnerships, where she will lead the company’s buy-side revenue organization, reporting to Chief Revenue Officer Bryan Goski.
MarTech Cube
Jul
21st
2026
12:45
Management Changes, Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Management Changes
VideoAmp Appoints Andrea Zapata as SVP, Agency Partnerships
VideoAmp Appoints Andrea Zapata as SVP, Agency Partnerships Andrea Zapata joins VideoAmp as the company accelerates the evolution of its AI-powered media performance platform VideoAmp, the media performance platform, today announced that Andrea Zapata has joined the company as SVP, Agency Partnerships, where she will lead the company’s buy-side revenue organization, reporting to Chief Revenue Officer Bryan Goski.
Morningstar
Jul
20th
2026
22:15
Management Changes, B2B Tag, Management Changes
VideoAmp Appoints Andrea Zapata as SVP, Agency Partnerships
VideoAmp, the media performance platform, today announced that Andrea Zapata has joined the company as SVP, Agency Partnerships, where she will lead the company’s buy-side revenue organization, reporting to Chief Revenue Officer Bryan Goski.■
Business Wire
Jul
16th
2026
06:30
B2B Tag
VideoAmp Withdrawn from Accreditation, MRC Confirms
US standards body the MRC says VideoAmp has removed its ratings from the audit / accreditation process, although it will reassess the position in 2027. In addition, Nielsen has withdrawn accreditation for its Nielsen One Ads service, pending the introduction of new methodologies.
MrWeb
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