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IronGrid Data Services
Inactive
http://www.videoamp.com
https://www.linkedin.com/company/irongrid-data-services/
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Founded
2016
Headcount
2
Headquarters
US
Primary Segment
-
Ownership
Privately Owned
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May
20th
2026
08:30
Partnerships and Alliances, Emerging Tech, New Offerings
Family Entertainment Television Selects VideoAmp as First Advanced Currency Provider
NEW YORK, May 20, 2026 The new deal will enable demographic and data-driven linear transactions and outcome measurement NEW YORK , May 20, 2026 /PRNewswire/ -- VideoAmp , the media performance platform, today announced an agreement with Family Entertainment Television , Inc., parent company of family-friendly networks Family Entertainment Television (FETV) and Family Movie Classics (FMC), as its first alternative currency provider across its portfolio of networks as they head into the 2026-27 upfront season.
Morningstar
May
20th
2026
01:00
Partnerships and Alliances, Emerging Tech, New Offerings
Family Entertainment Television Selects VideoAmp as First Advanced Currency Provider
The new deal will enable demographic and data-driven linear transactions, as well as outcome measurement New York, NY, May 20, 2026 – VideoAmp, the media performance platform, today announced an agreement with Family Entertainment Television Inc., parent company of family-friendly networks Family Entertainment Television (FETV) and Family Family Movie Classics (FMC), as its first advanced currency provider across its portfolio of networks as they head into the 2026-27 upfront season.
VideoAmp
May
13th
2026
01:00
B2B Tag
MarTech Edge Interview with VideoAmp CEO, Tony Fagan
Planning & Optimization Craft efficient video plans and engage target audiences at the ideal frequency across screens. Measurement & Currency Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business.
VideoAmp
Apr
29th
2026
18:30
B2B Tag
The Drum feat. VideoAmp’s Bryan Goski on Marketing’s Biggest Transformation Challenge
Planning & Optimization Craft efficient video plans and engage target audiences at the ideal frequency across screens. Measurement & Currency Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business.
VideoAmp
Apr
29th
2026
18:30
Artificial Intelligence, B2B Tag
Marketing’s biggest transformation challenge isn’t tech, it’s humans, says VideoAmp’s Bryan Goski
But as Bryan Goski, chief revenue officer at VideoAmp, makes clear, the constraint isn’t capability. “I’d say the biggest challenges are not data and technology, but legacy mindset. You know, human beings in general, we don’t embrace change in broad strokes.” It’s a theme that cuts through almost every major shift reshaping marketing right now – from AI adoption to measurement reform to the rise of commerce media.
The Drum
Apr
16th
2026
02:10
Partnerships and Alliances, New Offerings, Emerging Tech
Omnicom Seeks to Solve the Frequency Issue in Streaming Ads Tech, Media Players Join Omnicom’s CTV Tool
As reported today in by AdAge’s Emerging Technology column, Omnicom Media has launched a first-to-market video content planning capability that enables investment to more precisely manage frequency within and across linear and CTV environments.
Omnicommedia
Apr
16th
2026
02:10
Partnerships and Alliances, Emerging Tech
Omnicom Seeks to Solve the Frequency Issue in Streaming Ads Tech, Media Players Join Omnicom’s CTV too
As reported today in by AdAge’s Emerging Technology column, Omnicom Media has launched a first-to-market video content planning capability that enables investment to more precisely manage frequency within and across linear and CTV environments.
Omnicom Media Group
Apr
8th
2026
18:30
Big Data/Analytics, Artificial Intelligence, B2B Tag
Ad Measurement Trends H1 2026
EMARKETER’s Ad Measurement Trends H1 2026 report is out and according to our Chief Product Officer Josh Hudgins, the future of media measurement isn’t about counting eyeballs. It’s about connecting ad exposure to real business outcomes.
VideoAmp
Apr
7th
2026
18:30
Partnerships and Alliances, Emerging Tech
Weigel Broadcasting Co. Selects VideoAmp as First Alternative Currency Provider
New York, NY, 04/08/2026 – Weigel Broadcasting Co., one of the largest independent broadcasters in the United States, has selected VideoAmp as its first alternative currency provider. VideoAmp, a media performance platform, will enable both demographic (demo) and data-driven linear (DDL) transactions ahead of the 2026 upfront season across all nine of Weigel’s national television networks, including MeTV, America’s #1 classic television network.
VideoAmp
Apr
3rd
2026
12:03
B2B Tag
Why Advanced Audience Targeting Is Important: The Key Things to Know
Advanced audience targeting has evolved from a specialized tactic used by well-funded, digital-first brands to an essential capability for all advertisers. As media consumption fragments across platforms, apps and devices, demographic targeting alone can no longer deliver the precision modern campaigns require.
VideoAmp
Mar
26th
2026
06:51
Partnerships and Alliances, Emerging Tech, B2B Tag
VideoAmp, O-N-X Partner For ‘Data-Driven’ Local TV Buying
VideoAmp and O-N-X have integrated their platforms to bring data-driven buying to local broadcast television, supporting guaranteed delivery across all 210 U.S. markets. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence.
TVNewsCheck
Mar
25th
2026
07:44
Partnerships and Alliances, Emerging Tech, B2B Tag
Driven Buying to Local Broadcast TV
VideoAmp, the media performance platform, announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more stable guaranteed impression transactions across all 210 U.S. broadcast markets.
MarTech Series
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