IronGrid Data Services

IronGrid Data ServicesInactive

http://www.videoamp.com
https://www.linkedin.com/company/irongrid-data-services/

Revenue

Founded

2016

Headcount

2

Headquarters

United States

Primary Segment

-

Ownership

Privately Owned

Subscribe for full access to IronGrid Data Services's products in full detail

Subscribe for full access to IronGrid Data Services's revenue in full detail

Sep

23rd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

Beyond Chatbots: How Agentic AI Is Rewriting the Playbook for Media and Advertising

At the 2026 CIMM Summit, VideoAmp Chief Product & Technology Officer Josh Hudgins delivered a compelling message about the future of media: artificial intelligence is undergoing a massive shift from answering questions to executing complex workflows.

Sep

22nd

2026

06:30

Regulations and Policies

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

The U.S. Joint Industry Committee has re-certified VideoAmp as a national currency for television measurement through 2028. The certification recognizes VideoAmp’s ability to meet both buy- and sell-side requirements for transactable currency. As the industry’s most comprehensive currency evaluation to date, the JIC’s decision validates VideoAmp’s leadership in providing measurement solutions that power the modern TV marketplace.

Sep

22nd

2026

06:30

B2B Tag, Regulations and Policies

U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'

The U.S. Joint Industry Committee says it has re-certified three media-measurement providers -- Comscore, iSpot and VideoAmp -- as “national currencies” for 2026 through 2028.

Sep

22nd

2026

06:30

Regulations and Policies

US Joint Industry Committee recertifies Comscore, iSpot, VideoAmp

September 22, 2026 The U.S. Joint Industry Committee (JIC) has announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC’s most comprehensive currency evaluation to date.

Advanced Television

Sep

22nd

2026

06:04

Regulations and Policies

JIC Re-Certifies Comscore, iSpot and VideoAmp

NEW YORK — Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of what the U.S. Joint Industry Committee is calling its most comprehensive currency evaluation to date.

Radio & Television Business Report

Sep

16th

2026

10:00

Partnerships and Alliances, New Offerings, Big Data/Analytics, Marketing and Promotional Activities, Partnerships, New Offerings

Media Intel Firm KPI Wants to Shed Light on the Digital Ad Wars

The political ad gap between the two parties isn’t just on TV anymore. It’s shifting to digital channels. And until now, nobody could actually see it happening. Media intelligence firm Kinetiq Political Insights is launching a partnership with ad tech company VideoAmp that’s aimed at giving subscribers visibility into the digital side of political ad spending for the first time.

Campaigns & Elections

Sep

10th

2026

06:30

New Offerings, Emerging Tech, New Offerings

DeepIntent Announces Launch of Cora, with VideoAmp Powering Linear TV Planning & Forecasting Capabilities

Planning & Optimization Craft efficient video plans and engage target audiences at the ideal frequency across screens. Audience & Outcome Measurement Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business.

Sep

9th

2026

07:40

Emerging Tech, New Offerings, Big Data/Analytics, Marketing and Promotional Activities, New Offerings

GumGum Launches Sports Media, Turning Verified Sponsorship Exposure Into Addressable Audiences

GumGum , The Mindset Company™ transforming advertising, today announced the launch of GumGum Sports Media, a new suite of advertising products that transforms live sports viewership and sponsorship exposure into addressable audiences brands can activate across digital media.■

Aug

18th

2026

12:10

B2B Tag, Marketing and Promotional Activities

A pharmaceutical brand put its spend where consumers were actually watching

A leading pharmaceutical brand activated WBD’s StreamX, powered by VideoAmp cross-platform planning and measurement, to reach consumers efficiently across linear, streaming, and digital. The challenge: reaching targeted pharmaceutical consumers most efficiently The brand was targeting pharmaceutical consumers across linear and digital, but didn’t know how best to allocate spend across WBD’s portfolio of networks and platforms to most efficiently reach this audience.

Aug

10th

2026

06:30

Emerging Tech, Cost Cutting, Layoffs, B2B Tag, Layoffs, Cost Cutting

VideoAmp Cut 20% Of Staff, Including CTO. AI Is Touching The C-Suite

One moment, your photo is on the company’s senior leadership team profile page. The next, your image and all traces of your identity are gone. Just like that. That’s the brutal reality of layoffs, even within tech. And not even the CTO is immune. Typically, much of the conversation around layoffs centers on the impact on middle-management professionals, entry-level workers, and other individual contributors. But far less attention is paid to AI layoffs impacting the C-suite itself.

Aug

9th

2026

22:31

Emerging Tech, Artificial Intelligence, Layoffs, B2B Tag, Layoffs, Mergers and Acquisitions

VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff

Not So Amped VideoAmp laid off 20% of its staff last week. The ad measurement provider has been no stranger to layoffs as it strives to dethrone the incumbent Nielsen. VideoAmp also previously cut 20% of its workforce in 2024 .

Aug

7th

2026

13:15

Emerging Tech, Artificial Intelligence, Layoffs, Corporate Restructuring, B2B Tag, Layoffs, Business Restructuring

VideoAmp Cuts Staff as AI Agents Take Center Stage

Good morning. More job cuts pegged to AI descended this week, Patrick Coffee reports for the newsletter: VideoAmp laid off approximately 20% of its staff this week as the ad measurement platform responds to the rise of AI, a spokeswoman confirmed to the Wall Street Journal Leadership Institute.

The Wall Street Journal

Analyst insight reports

Sustainability in media technology: Understanding the state of sustainability practices

What a winning pay TV architecture looks like

How AI is impacting media jobs

Sports content and distribution in 2026 and beyond

Subscribe to access all analyst insight reports