IronGrid Data Services

IronGrid Data ServicesInactive

http://www.videoamp.com
https://www.linkedin.com/company/irongrid-data-services/

Revenue

Founded

2016

Headcount

2

Headquarters

US

Primary Segment

-

Ownership

Privately Owned

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Apr

7th

2026

18:30

Partnerships and Alliances, Emerging Tech

Weigel Broadcasting Co. Selects VideoAmp as First Alternative Currency Provider

New York, NY, 04/08/2026 – Weigel Broadcasting Co., one of the largest independent broadcasters in the United States, has selected VideoAmp as its first alternative currency provider. VideoAmp, a media performance platform, will enable both demographic (demo) and data-driven linear (DDL) transactions ahead of the 2026 upfront season across all nine of Weigel’s national television networks, including MeTV, America’s #1 classic television network.

Apr

3rd

2026

12:03

Why Advanced Audience Targeting Is Important: The Key Things to Know

Advanced audience targeting has evolved from a specialized tactic used by well-funded, digital-first brands to an essential capability for all advertisers. As media consumption fragments across platforms, apps and devices, demographic targeting alone can no longer deliver the precision modern campaigns require.

Mar

26th

2026

06:51

Partnerships and Alliances, Emerging Tech, B2B Tag

VideoAmp, O-N-X Partner For ‘Data-Driven’ Local TV Buying

VideoAmp and O-N-X have integrated their platforms to bring data-driven buying to local broadcast television, supporting guaranteed delivery across all 210 U.S. markets. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence.

Mar

25th

2026

07:44

Partnerships and Alliances, Emerging Tech, B2B Tag

Driven Buying to Local Broadcast TV

VideoAmp, the media performance platform, announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more stable guaranteed impression transactions across all 210 U.S. broadcast markets.

Mar

25th

2026

07:30

Partnerships and Alliances, Big Data/Analytics, B2B Tag

VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV

VideoAmp, the media performance platform, today announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more stable guaranteed impression transactions across all 210 U.S. broadcast markets.■

Mar

23rd

2026

09:45

Partnerships and Alliances, Emerging Tech, B2B Tag

VideoAmp Integrates SiriusXM and NCM First

VXP™ now spans linear TV, streaming, digital, audio, and cinema in one unified planning solution, allowing advertisers to find their audiences across screens and platforms VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of its cross-platform planning solution, VXP™.

Mar

20th

2026

10:32

New Offerings, Emerging Tech

VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM

Adbiz Legacy VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM By Adam Jacobson - Advertising performance platform VideoAmp has brought to market new first-party data integrations with the nation’s satellite radio service provider and a key in-theater advertising network.

Radio & Television Business Report

Mar

19th

2026

16:12

Emerging Tech, B2B Tag

VideoAmp Dodges Nielsen’s TV Viewership-Measuring Patent Suit

VideoAmp Inc. once again defeated patent infringement allegations by competitor Nielsen Co. after a Delaware federal judge determined the claimed methods for data measurement are abstract, and thus invalid. Judge Richard G. Andrews invalidated several claims of Nielsen’s US Patent No.

Mar

18th

2026

11:19

Partnerships and Alliances, Emerging Tech, B2B Tag

VideoAmp Expands Cross-Platform Planner VXP™ With First Party Data from SiriusXM Media and National CineMedia

VXP™ now spans linear TV, streaming, digital, audio, and cinema in one unified planning solution, allowing advertisers to find their audiences across screens and platforms NEW YORK--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of its cross-platform planning solution, VXP™.

Mar

18th

2026

09:14

Partnerships and Alliances, Emerging Tech, B2B Tag

VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool

Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as the task of measuring media more diffuse audiences becomes more difficult, said Wednesday that it will add first party data from SiriusXM Media and National CineMedia into its cross-platform planning technology.

Mar

6th

2026

16:50

What is CTV in Marketing: Why the Living Room is Now Marketing’s Most Valuable Digital Channel

Connected TV (CTV) advertising represents more than channel expansion—it’s a shift in how brands reach audiences. By combining television’s broad reach and premium content environment with digital advertising’s targeting precision and measurement, CTV is transforming audience engagement in the streaming era.

Mar

3rd

2026

18:30

Big Data/Analytics

VideoAmp and AMC Networks Deliver Cross-Platform Measurement at Scale

VideoAmp & AMC Networks Showcase What’s Possible When Premium Content Meets Advanced Cross-Platform Measurement at AMCN’s Annual Tech & Innovation Breakfast On March 3rd in New York, AMC Networks hosted its second annual Tech & Innovation Breakfast, where VideoAmp’s EVP of Account Management & Growth, Aaron Lilly, was invited on stage to showcase our work to bring cross-platform planning into the future.

Analyst insight reports

Understanding European sports broadcasting

Keeping up appearances

Sports content and distribution in 2026 and beyond

The state of play in Europe

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