iSport360, a privately owned US-based company founded in 2016, is a sports technology platform focused on youth athlete development. Employing approximately 20 people, the company's revenue in 2023 was less than $10 million.
Coaches shared observations on youth sports, noting common frustrations such as inadequate warm-ups and players prioritizing socializing over focus. The importance of athlete-controlled factors like attitude and effort was highlighted, contrasting them with uncontrollable elements such as game outcomes or referee decisions. A shift in youth sports culture was also noted, alongside concerns about declining confidence levels among young female athletes. Finally, coaches discussed the emotional challenges of coaching, including instances of players experiencing panic attacks.
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