News Summary:
Digital asset management (DAM) is crucial for managing the large volume of files companies produce, including photos, videos, and presentations, to avoid issues such as scattering, duplication, and loss. A robust content management system (CMS) is necessary for growing organizations to handle large amounts of content, multiple teams, and global sites efficiently, addressing issues like speed, security, and scalability. The lack of proper tools for managing digital content leads to challenges such as unmanageable file storage, difficult searches, brand inconsistency, and security risks. Outdated CMS systems lacking workflows, scalability, and open APIs hinder editorial teams, causing issues such as email approvals, site crashes during campaigns, and difficulties with data exports.
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