KWBU 103.3 FM We Tell Stories. Waco's NPR is a privately owned company headquartered in the US, founded in 1978 and employing approximately 20 individuals. The company specializes in Broadcast Media Production and Distribution.
KWBU refreshed its local programming on September 16, 2026, ahead of the station's fall pledge drive, introducing two new partnerships, a returning host, and a reimagined news show to bolster its commitment to locally produced content. This refresh included KWBU's September 8 partnership with Texas Music Café to launch the "Texas Music Café Radio Hour," a weekly program featuring performances and archival recordings from the Waco music venue. On the same day, KWBU and The Waco Bridge evolved their partnership to strengthen local nonprofit news and public-media services, with Waco Bridge staff stepping away from weekly co-hosting duties on KWBU's "Friday Forum" to concentrate on in-depth local reporting, as KWBU announced "The Brazos Bulletin." Previously, on July 24, KWBU continued its efforts to survive a year after facing significant funding cuts. These cuts included Congress ending federal funding for the Corporation for Public Broadcasting in summer 2025, which followed Baylor University's earlier 2025 decision to cease $209,000 in cash contributions, though Baylor maintained in-kind support. Earlier, on April 15, KWBU president Lydia Tate discussed a federal judge's March 31 ruling that blocked President Trump's order to stop NPR funding, a decision the White House indicated it would appeal.
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