LaCie is a privately owned company, a brand of Seagate Technology, headquartered in the US. Founded in 1989, it employs approximately 130 individuals and operates within the computer hardware manufacturing sector. The company designs storage solutions specifically for photographers, videographers, audio professionals, and other power users.
On February 21, 2026, the hard drive market experienced a complete sell-out of units for the year, driven by the surge in AI infrastructure demands, with hyperscale companies capturing the entire stock. Leading manufacturers, including Seagate and Western Digital, reported their production capacities are fully allocated through 2026. This follows news on February 20, 2026, that Seagate is expanding its focus beyond traditional hard drives into AI-ready drives and cloud computing. Previously, on February 19, 2026, reports confirmed an existing hard drive shortage, with Western Digital's CEO stating units were sold out for 2026 and Seagate's output fully allocated. This market condition contributed to a 46% increase in HDD prices since September and a 172% year-on-year rise in DRAM prices. Earlier on February 19, 2026, hard drive manufacturers had confirmed their entire year's production output was sold, attributing the absorption of high-capacity storage to the AI infrastructure boom, a point reinforced by Seagate and Western Digital during recent earnings conference calls.
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