Las Estrellas

Las Estrellas, a privately owned company headquartered in Mexico, is a tier 1 media tech buyer. Operating as a network within the TelevisaUnivision conglomerate, it was founded in 1951, specializing in broadcast television and radio. The company functions as the flagship television network of TelevisaUnivision, engaging in Spanish-language media, producing and distributing entertainment across a multi-platform ecosystem. Its business model centers on the production of telenovelas, news, and variety programming, driving national free-to-air viewership in Mexico and supporting international syndication. Las Estrellas integrates its content library with the ViX streaming service, capturing audiences across linear and digital frontiers.