News Summary:
On October 1, 2026, Tim Mandell of Leaseweb discussed at MSP Summit 2026 that human connection, trust, and flexibility remain crucial in the MSP market, even as conversations increasingly focus on AI, infrastructure, data privacy, and data sovereignty. Previously, on September 29, Leaseweb published an article arguing that reliability is becoming a key competitive advantage for MSPs, suggesting a shift from the industry's historical emphasis on new technologies. Earlier, on September 25, Leaseweb's Sales Solution Manager Devon Rutherford advised in a podcast that MSPs should structure infrastructure sales around customer workloads rather than specific vendors or platforms, emphasizing expertise and customer goals. This followed an announcement on September 22 that Leaseweb would showcase its private and sovereign hybrid cloud services at MSP Summit 2026, held from September 28-30. The company aimed to demonstrate how MSPs could build flexible infrastructure, create new revenue streams, and strengthen their role as trusted advisors. On September 17, Tim Mandell also discussed in a podcast that data sovereignty, defined as control over data location and mobility, is becoming a business strategy and presents an opportunity for MSPs and the channel.
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