Leeds United

Leeds United

http://www.leedsunited.com
https://www.linkedin.com/company/leedsunited

Leeds United is a privately owned company headquartered in the UK. Founded in 1919, the company employs approximately 550 individuals and reported $180.7M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in spectator sports as a professional football club based in Leeds, West Yorkshire in England. The club competes in the Premier League, the highest level of the English football league system, and plays its home matches at Elland Road.

2025 Revenue

Founded

1919

Headcount

882

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 24, Leeds United expressed optimism about finalizing an agreement with Manchester City for goalkeeper James Trafford within the next 24 hours. This potential deal would likely set a new club-record transfer for the Whites, as sources clarified claims of a ‘European release clause’ in Trafford's contract. Previously, on July 23, Leeds United issued a stern ultimatum to Southampton regarding midfielder Shea Charles, while Fulham also reportedly pursued the player. Concurrently, the club continued its pursuit of James Trafford. Earlier the same day, Leeds advanced quickly in negotiations for Trafford, aiming for a significant long-term successor following Karl Darlow's departure, though Manchester City sought to include an important clause. TalkSPORT also reported Leeds was nearing the signing, with Trafford indicating his desire to join the club, and discussions for a potential release clause in his new contract progressing rapidly.

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Leeds United offers 4 products in the media and telecoms services and sports industries. Leeds United's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.

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Leeds United's revenues were less than $250M in 2025. Caretta Research has split Leeds United's revenue into 4 different product categories, the largest of which is tV rights. For full access to Leeds United's revenue breakdown subscribe to Caretta Portal.

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Jul

31st

2026

07:31

Surprise club emerge as suitor for Leeds forward – 49ers yet to make a decision

This summer Leeds United have sold two players, something they struggled with last year. The Whites have been criticized by their own fanbase for being poor at selling players. Pascal Struijk was allowed to join Brighton for a fee said to be around £15 million.

The Leeds Press

Jul

31st

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

BOYLE Sports becomes Leeds United's betting partner under multi-year deal

BOYLE Sports has signed a multi-year agreement to become Leeds United’s UK and Ireland Betting Partner as the club begins another Premier League campaign. Under the partnership, the bookmaker’s branding will appear at Elland Road through matchday LED advertising around the stadium and permanent signage in the John Charles Stand.

Yogonet International

Jul

31st

2026

06:30

Leeds United Looking At Other Options After Julian Brandt Blow

George Wood/Getty Images Leeds United are looking at a number of attacking options after losing out in the race for key target Julian Brandt. The Whites put a lot of effort into trying to tempt Brandt to Elland Road and the attacking midfielder was suggested to be fascinated by the idea of playing in the Premier League.

Jul

31st

2026

01:25

B2B Tag, Tenders and Contracts

Graham Smyth reveals where Leeds United stand on James Trafford amid deal off rumours

Leeds United identified James Trafford as their top goalkeeping target early in the summer and are now working to get the deal over the line as quickly as possible. The Whites made a decisive move last week, entering advanced negotiations with Manchester City over the England international as Daniel Farke looks to strengthen his squad ahead of the new Premier League campaign.

The Leeds Press

Jul

30th

2026

11:45

B2B Tag, Tenders and Contracts

Leeds United one step closer to securing James Trafford as Manchester City brace for exit: Fabrizio Romano

It’s proving to be an agonising wait for Leeds United, but it does appear that James Trafford will be a United player sooner rather than later. The Whites are reportedly paying an initial £40million for his services, with £5million in add-ons.

Jul

30th

2026

11:14

European club remain ‘actively interested’ in £10M Leeds ace – transfer fee is still an issue

Leeds United are currently in the US for their training camp and summer friendlies. They played their first game against Wrexham a few days ago and will face Sunderland on Friday. The squad list for the trip had some notable omissions.

The Leeds Press

Jul

30th

2026

06:30

B2B Tag, Tenders and Contracts

'Formal Letter' Sees Leeds United Miss Out On Striker

David Ramos/Getty Images Leeds United have this evening seen Levante striker Carlos Espi move out of reach, with Real Madrid delivering a formal letter activating his €25m release clause after a lightening quick raid. Espi has been generating interest from a number of sides in recent weeks, with his clear potential demonstrated at Levante last term.

Jul

30th

2026

06:30

Leeds United Now Join Hunt For NEOM Midfielder

George Wood/Getty Images Leeds United have now joined the race for West Ham United tracked in-demand midfielder Amadou Kone, who currently plays in Saudi Arabia. The Whites have strengthened themselves with the arrivals of Harry Wilson and Tarik Muharemivic this summer, while James Trafford is soon expected to join them.

Jul

30th

2026

06:15

Capital Investment, Partnerships and Alliances, Emerging Tech, B2B Tag, Investments, Partnerships, Marketing and Promotional Activities

Shorts: Leeds United, Roméo Lavia, Blackpool FC

Leeds United have secured a multi-year partnership with sports betting company BoyleSports. The agreement will see the firm become the club’s UK and Ireland betting partner. As part of the deal, the brand will receive exposure at Elland Road, including matchday LED advertising and signage in the John Charles West Stand.

Jul

30th

2026

05:33

Partnerships and Alliances, B2B Tag, Partnerships

North Defence boost for Leeds United

Leeds United has announced a new partnership with North Defence, a firm founded by fan Oliver North. North Defence, based in Luxembourg and West Yorkshire, specialises in the supply of light mobility vehicles to the military.

Jul

30th

2026

03:57

B2B Tag, Tenders and Contracts

dropping full costs of James Trafford deal emerge as pundit rips 49ers for ‘wasting millions’

Leeds United’s move to sign James Trafford remains on track and can be expected to be completed in the coming days, sources can reveal, though the full costs of the deal, including the fee paid to Manchester City and personal terms committed to the player, have caused two pundits to question the 49ers’ judgement.

Jul

30th

2026

02:04

‘Formal enquiries’ made for Leeds ace as transfer deal draws closer

The transfer window has started a bit slow for Leeds United fans. But they need to remember that the club managed to get 10 transfer deals across the line last summer. This time around, only two permanent transfers have been made ahead of training camp.

The Leeds Press

Examples of Leeds United's suppliers include StreamAMG and Dizplai.

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