Leica Camera is a privately owned company headquartered in the UK. With approximately 130 employees, the company specializes in the manufacture of handcrafted photographic and sport optics equipment.
On August 17, 2026, the Leica brand experienced reputational damage following reports that algorithms in Xiaomi 17 Ultra and 17 Pro cameras mistakenly identified the sun as the moon. The errors cast a shadow over the German optics manufacturer, whose brand is closely tied to Xiaomi's smartphone cameras despite other partnerships and the release of exclusive Leitzphone models.
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