Signiant addressed challenges in media content transfer, highlighting the chaotic nature of file transfers between teams, partners, locations, and storage systems. Signiant also discussed identifying integration opportunities and automating workflows to manage the increasing number of tools, workflows, and collaborators in media teams. At IBC 2025, Signiant showcased new additions to its platform designed to improve speed, flexibility, and control in media operations. The company further explored real-world use cases and developer resources, acknowledging the varying rhythms of media organizations and the need for efficient content delivery. Finally, Signiant examined why traditional methods like WeTransfer, FTP, and hard drive shipping are insufficient for modern media needs.
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