Lexar, a privately owned US-based consumer electronics company founded in 1996, currently employs approximately 180 people (as of 2023). A subsidiary of Longsys Electronics, Lexar designs, manufactures, and distributes a range of storage devices for consumers. Their product line encompasses flash memory cards, USB flash drives, card readers, and various memory stick formats.
Lexar released a memory card engineered to provide additional storage capacity and performance for PlayStation 5 users at a competitive price. The company also highlighted the importance of reliable backup systems for content creators facing tight deadlines, emphasizing the need for both physical and cloud storage options. Lexar further stressed the significance of choosing appropriate media storage solutions for photography, filmmaking, and creative content production, noting the importance of speed, efficiency, and data security for handling high-resolution images and videos. The company also addressed the needs of video editors, emphasizing the role of fast storage, efficient data management, and seamless workflow integration for smooth editing and rendering processes, especially when working with high-resolution footage. Finally, Lexar discussed workflow optimization for content creators, focusing on the importance of fast storage, efficient workflows, and seamless collaboration for producing high-quality work.
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