Lightcraft Technology, a privately owned company headquartered in the US, operates with approximately 10 employees. The company specializes in products and solutions for movies, videos, and sound, featuring its Previzion system, which integrates technology for real-time keying, tracking, rendering, compositing, color correction, and motion capture.
Lightcraft Technology is set to preview Spark Story, a rapid virtual shot system, at NAB 2026, with an interactive previs experience designed for filmmakers to create 3D shots live. The system, detailed on April 22, 2026, offers a real-time browser and mobile workflow to connect global teams and supports early previs and story workshops by integrating with Blender and Unreal Engine. The public preview, first announced on April 14, 2026, will feature a booth demonstration enabling attendees to move between a browser session and a mobile virtual production app. Previously, on February 24, 2026, Elijah Welch was identified as the President of Lightcraft Technology, responsible for building the commercial infrastructure for its next-generation virtual production tools, and leading the company's go-to-market strategy, partnerships, and fundraising efforts.
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