LiveLike, a privately owned US-based company founded in 2015, develops sports technology focusing on digital engagement solutions for sports organizations and media agencies. Employing approximately 50 people, the company reported revenues under $10 million in 2023. While initially concentrated in sports, LiveLike is diversifying its application of its technology into education, finance, e-commerce, and publishing sectors.
LiveLike was included among the 2025 partners of TitletownTech, an initiative seeking startups to support Wisconsin industries. On an unspecified date, LiveLike launched a new minimum viable product (MVP) that allows producers to generate AI-powered quiz widgets, creating ten questions at a time based on a provided topic. In an unspecified month and year, LiveLike's Co-Founder and CEO, Miheer Walavalkar, discussed the company's work in creating digital experiences for fan engagement with PubNub’s COO, Casey Clegg. On an unspecified date, LiveLike announced a strategic partnership with stc tv, a streaming service. This collaboration will integrate advanced gamification technology into the stc tv platform, adding interactive features like rewards systems, watch parties, and leaderboards to improve viewer engagement. A similar partnership between LiveLike and stc tv was also announced on a separate unspecified date, detailing the same integration of gamification technology and interactive features.