LiveLike, a privately owned US-based company founded in 2015, develops sports technology focusing on digital engagement solutions for sports organizations and media agencies. Employing approximately 50 people, the company reported revenues under $10 million in 2023. While initially concentrated in sports, LiveLike is diversifying its application of its technology into education, finance, e-commerce, and publishing sectors.
LiveLike partnered with the Professional Fighters League (PFL) and Futureverse to launch PFL Rewards, a global fan loyalty program, on an app for iOS and Android. This program, using Futureverse’s “Pass” product and The Root Network blockchain, lets fans earn points through digital interactions, redeemable for rewards such as merchandise, event tickets, and VIP access. Separately, LiveLike was named among the 2025 partners for Comcast NBCUniversal SportsTech’s accelerator program. LiveLike also released a new MVP that allows producers to generate AI-powered quiz widgets, creating ten questions at a time based on a provided topic. Finally, LiveLike's Co-Founder and CEO, Miheer Walavalkar, discussed the company's work in creating digital experiences for fan engagement with PubNub’s COO, Casey Clegg.
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