LiveLike, privately owned and headquartered in the US, functions as a tier 2 media tech buyer. Founded in 2015, the company has approximately 50 employees and reported $5.2M in revenue as of 2023. The company specializes in digital engagement solutions for sports organizations and media agencies, and is also expanding its technology into edtech, fintech, e-commerce, and publishing industries.
On April 17, 2026, LiveLike described its fan engagement strategy, emphasizing the mobile phone as the primary screen for Gen Z, shifting from the traditional "second screen" perception. Previously, on March 31, 2026, LiveLike partnered with the Professional Fighters League (PFL) and Futureverse to launch PFL Rewards, a global fan loyalty experience available within the new PFL app for iOS and Android. Concurrent with this, LiveLike rolled out product updates to its platform, introducing new AI capabilities, AI-generated widgets, and enhanced chat and comment functionalities to improve user engagement and interaction.
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