LiveLike, a Privately Owned company headquartered in the United States, was founded in 2015 and operates with approximately 50 employees. The company specializes in sports tech, providing digital engagement solutions for sports organizations and media agencies, and is expanding its technology to new industries, including edtech, fintech, e-commerce, and publishing.
LiveLike announced eight confirmed FIFA World Cup 2026 activations spanning North America, Latin America, Europe, the Middle East, and Asia-Pacific on July 2, 2026, describing this as its largest simultaneous global deployment for its digital fan engagement platform. Previously, on May 11, 2026, LiveLike partnered with fan engagement operating system Afanity, which builds branded mobile apps and websites to help organizations attract, engage, monetize, and retain fans.
LiveLike's customers primarily consist of spectator Sports and search, social, and retail media companies. Examples of LiveLike's customers include Yahoo!, Paris Saint-Germain and The Football Association (FA). LiveLike has suppliers like PubNub.