LocalFactor, a privately owned company founded in 2021 and headquartered in the US, employs approximately 50 people. In 2023, the company reported revenues under $10 million. LocalFactor provides an integrated advertising platform designed to manage consumer data and address audience fragmentation. Its services include an omnichannel media buying engine, cookieless audience targeting using its proprietary LocalFactorID (LFID), video asset customization technology, and unified campaign reporting dashboards. The platform also offers access to curated private marketplace (PMP) deals.