LocalFactor is a privately owned company based in the US, with parent company Viamedia. Founded in 2021, it employs approximately 50 individuals. Its main product is advertising services, functioning as an integrated advertising solution designed to address challenges related to consumer fragmentation and data management. The company's Performance Engine facilitates omnichannel media buying across various digital channels, managed by a team of programmatic experts. Its Geo-Graph powers cookieless audience targeting through LocalFactorID (LFID) Audiences, aiming for consistent reach across media. Additionally, LocalFactor's Attention+ Studio provides technology to customize video assets for different platforms. The company also provides unified campaign insights through tailored dashboards and offers curated private marketplace (PMP) deals with premium inventory and LFID audiences.
