Los Angeles Football Club, also known as LAFC, is a privately owned entity headquartered in the US. Founded in 2014, the company employs approximately 320 individuals and operates as a tier 1 media tech buyer. Focusing on spectator sports, Los Angeles Football Club functions as a Major League Soccer team based in Los Angeles.
On August 3, 2026, Major League Soccer named Larry Berg, Co-Managing Owner of Los Angeles Football Club (LAFC) and Co-Chair of MLS's Sporting and Competition Committee, as the league's next Commissioner, following a comprehensive succession planning process. Earlier, on April 12, Hotel Indigo Los Angeles Downtown announced a multi-year partnership with LAFC. In March 2026, LAFC shared the top spot in MLS Power Rankings with Nashville SC after keeping a clean sheet. This followed the March 11 announcement that club legend Carlos Vela joined LAFC's ownership group, solidifying his commitment to the club and the city of Los Angeles.
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Los Angeles Football Club (LAFC) offers products in the media and telecoms services industry. Los Angeles Football Club (LAFC)'s product portfolio comprises of search, social, and retail media.
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