News Summary:
On October 5, 2026, Magic Light Pictures expanded its Gruffalo licensing program with new partnerships across retail categories including health and beauty, toys, apparel, and location-based experiences. This expansion included a new Gruffalo collection from Aveeno Baby & Kids, featuring bubble bath, body wash, and moisturizing lotion. Previously, on August 25, Vici King, an Animation Series Producer at Magic Light Pictures and a member of the ScreenSkills Animation Skills Council, was featured in a ScreenSkills campaign highlighting screen activity and support in Scotland. This followed the August 24 collaboration with Studio Griggs, which developed a new Baby Supplement Guide for Magic Light Pictures, extending the design language of brands such as The Gruffalo, Zog, and Stick Man into a dedicated toolkit for baby-focused products and packaging. Earlier, on July 29, Good Bubble’s Gruffalo bath and body range, comprising bubble bath and hair & body wash, launched into 268 Sainsbury’s stores, marking its initial listing with a UK grocer.
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