Mars, a privately owned company headquartered in the US, specializes in food and beverage manufacturing. It employs approximately 63,530 individuals. The company operates guided by five core principles: Quality, emphasizing the consumer as the priority and value for money; Responsibility, promoting individual and collective accountability; Mutuality, focusing on shared benefits; Efficiency, advocating for full resource utilization and waste reduction; and Freedom, highlighting the need for autonomy and profit to shape its future.