Matcha

Matcha, a privately owned company headquartered in France, was founded in 2018 and operates with approximately 40 employees. The company specializes in software development, functioning as an AI sales expert that guides customers through complex retail categories. Initially focusing on beverages, including wines, beers, spirits, and coffee, Matcha has expanded its offerings into other product sectors like beauty. The company also provides an e-retail media service designed to enable brands to promote relevant products effectively. To support shopper-led strategies, Matcha offers access to pre-analysed, proactive data, with these solutions aiming to enhance the shopping experience and assist retailers and brands in optimizing their sales performance.