Matcha

Matcha, a privately owned company headquartered in France, was founded in 2018 with approximately 40 employees and specializes in marketer and agency technology. The company provides AI sales expertise, guiding customers through retailers' complex categories, specifically in beverages (wines, beers, spirits, coffee) and expanding into other product sectors, such as beauty. It also offers an e-retail media service, enabling brands to promote products effectively. To support shopper-led strategies, Matcha provides access to pre-analysed, proactive data.