Mayfair Equity Partners is a privately owned venture capital and private equity firm founded in 2014 and headquartered in the UK. As of 2023, the company employs approximately 40 people. Its primary business is investing in various ventures through private equity.
On July 7, Seraphine, a maternitywear brand, ceased trading after Mayfair Equity Partners failed to secure further investment. Next subsequently acquired Seraphine's brand and intellectual property for £600,000 on July 30. Separately, Mayfair Equity Partners participated in a Series D funding round for Yieldstreet, a private markets investment platform, contributing to a $45 million raise led by Tarsadia Investments and Edison Partners. Additionally, Mayfair Equity Partners is exploring options for atHome Group, a Luxembourg-based property classified site, following expressions of interest from potential investors and is preparing to engage a bank to assist with this process.
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