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Mayfair Equity Partners
http://www.mayfairequity.com
https://www.linkedin.com/company/mayfair-equity-partners-llp/
Mayfair Equity Partners is a privately owned firm headquartered in the UK. Founded in 2014, it employs approximately 40 individuals. The company specializes in venture capital and private equity principals.
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Founded
2014
Headcount
37
Headquarters
United Kingdom
Primary Segment
Venture Capital and Private Equity Principals
Ownership
Privately Owned
News Summary:
On May 11, 2026, Mayfair Equity Partners LLP agreed to sell energy management solutions provider OVO Energy Ltd. to E.ON SE.
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Jul
8th
2026
17:30
B2B Tag, Legal Issues and Lawsuits, Insider Trading, Regulatory Compliance, Mergers and Acquisitions
City solicitor charged with five counts of insider dealing
The Financial Conduct Authority (FCA) has charged a City solicitor with five counts of insider dealing. The FCA alleges that Richard Bloomfield worked on an acquisition of Seraphine Group PLC and used inside information obtained through his role to deal in the company’s shares on five occasions between 28 March 2022 and 10 January 2023.
Legal Futures
Jun
24th
2026
04:10
Events, Emerging Tech, Artificial Intelligence, B2B Tag
AI is starting to move the multiple: what acquirers and investors are now looking for
Private equity-backed businesses that can demonstrate a working AI programme, with documented use cases, baseline metrics, and evidence of measurable operational improvement, are beginning to achieve better exit valuations than comparable businesses that cannot. That gap was not visible two years ago, but it is now, and it’s widening.
Mayfair Equity Partners
Jun
19th
2026
07:31
Events, Emerging Tech, Artificial Intelligence, B2B Tag
30% or 10x? The question every management team should be asking about AI
Most management teams say they are pursuing AI transformation. In reality, many are implementing AI productivity tools; simply bolting LLM functionality into existing processes to yield small, incremental gains. The distinction matters. A business targeting a 30% productivity gain requires a fundamentally different strategy from one pursuing a 10x improvement in how work gets done.
Mayfair Equity Partners
May
26th
2026
19:30
Emerging Tech, B2B Tag
How Mayfair Equity Partners improved origination and deal flow functions with Carta Deal CRM
Mayfair Equity Partners is a dedicated technology and consumer investor with over £2 billion in assets under management. Its investment philosophy is to back people and their ideas, working in active partnership with founders and management teams to help them realize their ambitions.
Carta US
May
11th
2026
11:09
Capital Investment, Divestiture, B2B Tag
Mayfair to sell OVO Energy; MidOcean to exit Questex
Deal Wrap is updated as of 3 p.m. ET. - Mayfair Equity Partners LLP agreed to sell energy management solutions provider OVO Energy Ltd. to E.ON SE. - MidOcean US Advisor LP is set to sell information services and live events platform Questex LLC to Apollo Global Management Inc. Gibson Dunn & Crutcher LLP was legal adviser to MidOcean.
S&P Global
May
11th
2026
07:59
Divestiture
Mayfair Equity Partners to sell OVO retail energy business to EON
The transaction will include the OVO operating company, retail customers, and brand name. Create an account to continue reading Gain instant access to our expert editorial analysis and in-depth insight.
PE Hub
May
11th
2026
04:21
Capital Investment, ESG, Emerging Tech, B2B Tag
Mayfair Equity Partners announces sale of OVO retail energy business to E.ON
11 May 2026 – Mayfair Equity Partners (“Mayfair”), a mid-market digital investor, is pleased to confirm that OVO, one of the UK’s largest retail energy suppliers, has signed a definitive agreement for its sale to E.ON.
Mayfair Equity Partners
Apr
16th
2026
04:03
B2B Tag
How small, practical actions can help more children build confidence in reading
The Mayfair team spent a lunchtime supporting our charity partner Bookmark Reading Charity, packing boxes of books and essential supplies for 33 schools across the UK. These resources will go directly to pupils who need them most, helping re-engage those who have fallen behind, giving them the opportunity to read with confidence and succeed at school. It was great to see the engagement from across the team contributing to meaningful impact in classrooms.
Mayfair Equity Partners
Feb
12th
2026
04:02
Big Data/Analytics, Artificial Intelligence
What it really takes to build and adopt AI capability inside a private equity firm
An experience-led perspective on turning belief in AI into a live, value-generating platform, without pretending there’s a universal playbook. For some time now, our view at Mayfair Equity Partners has been that data and AI are not simply incremental tools, but represent a fundamental capability shift in how information is processed, patterns are identified, and competitive advantage is created.
Mayfair Equity Partners
Feb
6th
2026
10:07
Events, Artificial Intelligence, B2B Tag
How AI helped an Executive Assistant build a live event app
When people talk about AI, the assumption is often that it belongs to engineers and developers. At Mayfair, we are seeing something different: the most exciting breakthroughs often come from people who simply spot a problem, stay curious, and are willing to experiment.
Mayfair Equity Partners
Jan
26th
2026
04:30
B2B Tag
Mayfair Equity Partners adds new Managing Directors and announces latest promotions
LONDON 26 January 2026 – Mayfair Equity Partners (“Mayfair”), a mid-market digital investor, is pleased to announce six promotions within its investment team, including the appointment of two Managing Directors. The promotions reflect continued momentum at Mayfair as it builds market-leading digital businesses in partnership with exceptional management teams.
Mayfair Equity Partners
Jan
23rd
2026
11:40
B2B Tag
Mayfair adopts a Sustainability Improvers label
At Mayfair, we view sustainability not only as a responsibility but as a commercial value driver across our portfolio. Time and time again, we have seen that strong sustainability practices strengthen resilience, enhance brand reputation, and unlock new growth opportunities.
Mayfair Equity Partners
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