Media Prima Berhad, also known as MPB, is a Publicly Owned media company headquartered in Malaysia. Founded in 2003, the company employs approximately 1,340 individuals and reported $187.6M in revenue as of 2024. As a tier 1 media tech buyer, Media Prima is the largest media and entertainment conglomerate in Malaysia, with business interests encompassing broadcast television and radio, print, out-of-home advertising, content creation, and digital media. The company forms half of the mass media duopoly in the country along with Astro.
On October 7, 2026, the Malaysian chapter of the Boycott Divestment Sanctions (BDS) movement warned of potential privacy, cybersecurity, and data governance risks for Media Prima Berhad. These concerns arose from the media group's use of an Israeli advertising company whose leadership reportedly maintains strong links with the Zionist state's military and spying network. Previously, on September 24, Media Prima Berhad selected Triton Digital to evolve its digital audio capabilities in Malaysia. Triton Digital will host, measure, and sell advertising against the digital audio content of Media Prima's five national radio stations and its Audio+ app, placing the group's live streams and on-demand programming within a marketplace accessible to advertisers and agencies. Earlier, on September 9, Media Prima Berhad made an announcement regarding its public shareholding spread requirement, in accordance with paragraph 8.02(1) of the Main Market Listing Requirements of Bursa Malaysia Securities Berhad.
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Media Prima Berhad offers 10 products in the media and telecoms services industry. Media Prima Berhad's product portfolio comprises of media and TV services and broadcast television and radio.
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Media Prima Berhad's revenues were $187.6M in 2024. Caretta Research has split Media Prima Berhad's revenue into 4 different product categories, the largest of which is linear TV carriage or subscription (national), which represents 49% of Media Prima Berhad's revenue.
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