Mediafin is a Privately Owned company headquartered in Belgium. Founded in 2005, it employs approximately 360 individuals. Its main product is Newspaper Publishing. A joint venture of Rossel and Roularta Media Group, Mediafin functions as a tier 1 media tech buyer. The company was established as an umbrella organization for the respective publishers of De Tijd and L'Echo. Mediafin now houses the titles De Tijd, L’Echo, their respective websites, and the magazines Netto/Mon Argent and Sabato.
On October 1, 2026, Karel Dierickx, Head of Audio & Video at Mediafin, discussed the evolving landscape of news consumption, noting a shift from print to audio and video formats for Belgian dailies De Tijd and L’Echo. Previously, on October 14, 2025, Heiko Desruelle, Mediafin’s Chief Product Officer, addressed strategies for managing the growing reach of Google’s AI Overviews while preserving search traffic.
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