Meltwater

Meltwater

https://www.meltwater.com/en
https://www.linkedin.com/company/meltwater/

Meltwater, a privately owned company headquartered in the US, was founded in 2001 and employs approximately 2420 individuals. Functioning as a software development firm, the company originated as the world's first online media monitoring company.

Revenue

Founded

2001

Headcount

2,415

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

Meltwater recently published its "European Airline AI Visibility Index" on March 19, 2026, which examines how Large Language Model (LLM) recommendations influence travelers' choices for vacation plans and previously analyzed how prompts about hotel deals surface globally recognized online booking websites. Earlier on the same day, Meltwater announced its inclusion in G2's 2026 Best Software Awards. The company maintained its #1 rankings in media monitoring, PR analytics, and media and influencer targeting. G2, described as the world’s largest software marketplace reaching over 100 million buyers annually, presents these awards to recognize top software companies and products based on verified user reviews.

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Mar

29th

2026

20:37

Artificial Intelligence

What to look for when measuring your brand’s algorithmic presence

By Upali Dasgupta Brand discovery used to follow a clear path. People would read articles, compare reviews, check social chatter and influencers, maybe even visit a competitor’s site. Each step took time and effort as they pieced together their view of a brand.

Mar

29th

2026

05:45

Emerging Tech, B2B Tag

Türkiye leads global social media use with 41 hours weekly

People in Türkiye are spending more time online than the global average, with weekly usage reaching 41 hours 37 minutes, Transport and Infrastructure Minister Abdulkadir Uraloğlu said Saturday on social media. According to the 2026 Global Digital Report from Meltwater, global users spend an average of 33 hours 27 minutes per week on online media.

Mar

29th

2026

05:45

Türkiye leads global social media use with 41 hours weekly

People in Türkiye are spending more time online than the global average, with weekly usage reaching 41 hours 37 minutes, Transport and Infrastructure Minister Abdulkadir Uraloğlu said Saturday on social media. According to the 2026 Global Digital Report from Meltwater, global users spend an average of 33 hours 27 minutes per week on online media.

Mar

28th

2026

07:46

Emerging Tech, B2B Tag

PR Analytics Tools: A Flow-Based Comparison for Media Planning

The business case for PR analytics is now a hard math problem. The global PR market itself is a massive, growing opportunity, having reached $106.63 billion in 2025 and projected to hit $160.54 billion by 2031.

Mar

26th

2026

18:30

Earned Media Value: A Practical Guide for PR Teams

PR and communications absolutely drive growth—but you can’t prove that with impressions and “positive sentiment” alone. Leadership wants to see what actually moved: more qualified leads, a lift in branded search, more pricing page visits, and more demo requests.

Mar

26th

2026

18:30

Artificial Intelligence

How AI Assistants Turn Media Mentions into Recommendations

Contents The Problem: Media Monitoring isn’t the Same as Media Intelligence Why Monitoring Media Coverage Alone Doesn’t Drive Strategic Impact Where PR Teams Get Stuck How AI Assistants Turn Media Mentions into Strategic Intelligence How

Mar

26th

2026

18:30

BTS Comeback 2026: Insights on Global Fan Power

BTS is officially back, but according to the data, hype surrounding the massive K-pop group never really left. Though the group went on hiatus in 2022 so that its seven members — Jung Kook, V, Jimin, RM, Suga, Jin, and j-hope — could complete mandatory service in the South Korean military, BTS fan enthusiasm remained strong.

Mar

26th

2026

18:06

The Role of Media Coverage in Fintech Brand Growth

Fintech companies that received consistent media coverage grew their brand awareness 3.2 times faster than those relying solely on paid advertising, according to a 2024 study by Meltwater analysing over 500 fintech brands across 30 markets.

Mar

26th

2026

18:05

Why Media Exposure Is Valuable for Fintech Companies

A single feature article in a top-tier industry publication generates an average of $47,000 in equivalent advertising value for B2B fintech companies, according to Meltwater’s 2024 media valuation analysis. But the true value of media exposure extends far beyond advertising equivalence.

Mar

25th

2026

18:30

Top Crisis Communication Tools

Crises don’t send calendar invites. They show up out of nowhere and escalate quickly. These are the moments that test how prepared your organization really is, and good crisis communication tools can help you shape what happens next.

Mar

25th

2026

18:30

How Polarization Is Reshaping Public Relations in 2026

Polarization is no longer a temporary societal issue, but the backdrop to modern communication. The 2026 Global Communication Report from the USC Annenberg Center for Public Relations, sponsored by Meltwater, highlights the ways in which political and social divisions are reshaping how organizations communicate, how leaders make decisions, and how PR teams define their value.

Mar

24th

2026

18:30

Top 10 Influencity Alternatives for Influencer Discovery in 2026

If you’ve been using Influencity for a while, you probably know the feeling—it works well enough until you hit a wall. Maybe the data feels a bit thin, the workflow is starting to feel clunky, or you just have that nagging sense that there’s something more powerful out there.

Analyst insight reports

Protect or plunder Surgical strikes to disrupt industrial-scale piracy

Behind the news - emerging trends in news production technology and workflows

Understanding European sports broadcasting

How ad-supported TV providers can create new revenues

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