Meltwater, a privately owned company headquartered in the US, was founded in 2001 and employs approximately 2420 individuals. Functioning as a software development firm, the company originated as the world's first online media monitoring company.
Meltwater partnered with We. Communications to release "The State of PR 2026 Report" on February 6, 2026, identifying an industry at a crossroads where AI narrative risk and rising expectations are reshaping how communications leaders operate and prove impact. On the same day, Meltwater hosted a Business Breakfast focused on how PR and marketing influence brand visibility in the age of AI. Previously, on February 5, Meltwater emphasized the importance for marketers of monitoring brand mentions in ChatGPT, noting its 2.5 billion daily queries represent a significant opportunity for brand discovery when brands appear correctly and in context. This followed insights shared on February 3, when Meltwater CEO John Box detailed in a Wall Street Journal article how brands must adapt visibility strategies for AI search and large language models (LLMs), as generative AI engines redefine online information access. Meltwater also highlighted that AI brand discovery is becoming the new SEO, with generative AI tools like Gemini and ChatGPT providing new avenues for online brand visibility, making it crucial for marketers to ensure their brands appear in AI searches at opportune moments.
Subscribe for full access to Meltwater's products in full detail
Subscribe for full access to Meltwater's revenue in full detail
Subscribe for full access to Meltwater's products in full detail 
