Meltwater, a privately owned software development company founded in 2001, is headquartered in the US. Employing approximately 2420 people, the company initially established itself as a provider of online media monitoring services.
Meltwater offers resources on various public relations topics. Information on accessing a community page was provided, requiring a login. The importance of public relations in shaping corporate reputation was highlighted, emphasizing its role in guiding narratives. The significance of media relations in building strong relationships and driving earned media coverage was explained, along with the benefits of positive media coverage. Methods for tracking and measuring press coverage to demonstrate PR impact were also detailed. Finally, guidance on writing effective media pitches to secure media coverage was provided.
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