News Summary:
On April 30, 2026, a report detailed the PR analytics software market, in which Meltwater operates, as a growing $2.97 billion industry projected to nearly double to $6.3 billion by 2033, despite an opaque pricing structure. Also on April 30, a new report from Meltwater and YouGov found news consumers to be the most skeptical and least accepting of AI-generated content, underscoring expectations for brands to be "transparent, intentional, and audience-first" in their AI use across media, marketing, and communications. Previously, on April 29, Meltwater was evaluated alongside competitors Brandwatch and ZoomInfo as a platform for PR, communications, and marketing leaders seeking to understand public perception of their brands through media and social signals. Earlier, on April 28, a discussion defined social listening, a key function Meltwater provides, as tracking online conversations about brands, topics, or hashtags to analyze sentiment and engage effectively. This followed an April 26 report, co-authored by Meltwater and YouGov, which surveyed nearly 10,000 people across seven global markets to explore audience trust in generative AI within content campaigns, customer experiences, and internal workflows.
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