Merkle Bulgaria is a privately owned company, a subsidiary of Merkle, headquartered in Bulgaria. Founded in 2008, it employs approximately 190 individuals. Functioning primarily as an advertising, marketing, and media agency, the company operates a technology center in Sofia comprising software engineers, technical architects, QA engineers, and technical support specialists. Merkle Bulgaria helps clients deliver enhanced shopping experiences to their customers.
On May 28, 2026, Merkle, in collaboration with Mirakl, released new research focusing on the "agentic commerce readiness gap." The study highlights a disparity where specialized retailers frequently appear in ChatGPT shopping results, while many enterprises with larger budgets and broader catalogs do not.
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Merkle Bulgaria offers products in the ad tech and services industry. Merkle Bulgaria's product portfolio comprises of advertising, marketing, media agencies.
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Merkle Bulgaria's revenues were less than $50M in 2024. All the revenue comes from specialist agency.
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