Merkle Vietnam

Merkle Vietnam is a privately owned company headquartered in Vietnam, operating as a subsidiary of Merkle. The company, which has approximately 20 employees, reported $3.4M in revenue as of 2023. Functioning as an advertising, marketing, and media agency, Merkle Vietnam specializes in data-driven customer experience management (CXM), focusing on the delivery of personalized customer experiences across platforms and devices. It partners with Fortune 1000 companies and nonprofit organizations, leveraging data, technology, and analytics to generate consumer insights that drive personalized marketing strategies. The company's strengths lie in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology, with its Vietnam headquarters located in Ho Chi Minh and a satellite office in Hanoi.