Messe Frankfurt is a Privately Owned entity headquartered in Germany, employing approximately 840 individuals and focusing on events services. The company operates as a trade fair, congress, and event organiser.
The GCC beauty market is projected to expand from $14.3 billion in 2025 to nearly $21 billion by 2030, with Saudi Arabia accounting for approximately 40% of regional spending, according to a report on August 27. On August 25, Messe Frankfurt France launched Beautyworld Summit Grasse, an international event dedicated to fragrance. This development follows an August 25 discussion highlighting the GCC region's role in setting global beauty market directions, building on a 2024 report by Beautyworld Dubai and BeautyMatter. Earlier, on August 21, Heimtextil, a prominent trade fair for home and contract textiles, announced its return to Messe Frankfurt GmbH for its 2027 edition, scheduled from January 12 to 15. Also on August 21, Messe Frankfurt Middle East revealed that its fair, Beautyworld Middle East, has rebranded to "Beautyworld" and will host its 30th edition at the Dubai World Trade Centre, with Mary Phillips and Patrick Ta headlining the event.
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