Messe Frankfurt is a Privately Owned entity headquartered in Germany, employing approximately 840 individuals and focusing on events services. The company operates as a trade fair, congress, and event organiser.
Messe Frankfurt recently expanded its reach in East Africa, licensing three of its established international trade fair brands to take place annually as part of the Africa Sourcing and Fashion Week (ASFW) Nairobi, effective from 2027. This development, which highlights the East African market's growing importance, follows the company's April 30 announcement that it would license its Texworld Apparel Sourcing and Texprocess brands to Nairobi, Kenya. Detlef Braun, Member of the Executive Board, made the initial announcement during the opening of ASFW. The company cited Kenya and the broader East African region as areas of strong growth in the textile industry, noting factors such as political support, a sustainable energy supply, and innovative design skills. Separately, on April 30, Vivien Altmann-Morelli was appointed as the new director of Texcare International and the associated brand Textile Care & Cleaning Technologies, effective May 1. Her responsibilities also include the Food Technologies brand.
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