Millicast provided information on eSports streaming, including its growth to 640.8 million viewers by the end of the year. Information was also shared on personalized ad serving on streaming content, highlighting the use of consumer data for targeted advertising. The company discussed premium streaming experiences and their impact on live events, focusing on personalized interactions and revenue generation across various sectors like live sports and iGaming. A news story mentioned Roku's significance as a streaming platform, particularly for live sports content publishers. Finally, Millicast detailed how streamers can utilize OBS with Dolby OptiView Streaming for enhanced broadcasting, offering viewers multiple bitrate options and reducing operational costs for operators.
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