Miro AI, a privately owned Hong Kong-based company founded in 2017, provides athlete identification technology for sports video and photo analysis. Acquired by Greenfly in 2023, the company employs approximately 20 people and generated less than $10 million in revenue in 2023. Its technology uses deep learning, computer vision, cloud infrastructure, and ElasticSearch to identify athletes in various sports, including soccer, baseball, lacrosse, running, and basketball.
Greenfly announced a multi-year partnership with DePaul University Athletics on an unspecified date to centralize content operations across all sports. On an unspecified date, Greenfly hired Eugene Cariaga as Director of Strategic Partnerships and Business Development for EMEA, based in London. Cariaga will lead regional growth and strategic partnerships. Greenfly also announced participation in two industry events: The Running Event in San Antonio, TX, and SPORTEL Monaco.
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