Mirriad, publicly owned and headquartered in the UK, was founded in 2008, employs approximately 70 individuals, and reported $1.3M in revenue as of 2024. Its main product focuses on marketplaces. The company specializes in advertising services, including virtual product placement and in-content advertising.
Virtual in-content advertising technology company Mirriad Advertising plc entered administration following its failure to secure emergency funding and underperformance of a US joint venture, with liabilities surfacing at the parent company. On April 29, 2026, its UK operating subsidiary, Mirriad Limited, formally announced the appointment of administrators. This administration followed Mirriad's warning of potential liquidation on April 22, 2026. Earlier, in December 2025, CEO Stephan Beringer discussed how the company’s AI product placement technology aimed to help advertisers engage with audiences by integrating directly into content, rather than relying on traditional commercial breaks.
Mirriad offers 2 products in the enterprise tech and media tech industries. Mirriad's product portfolio comprises of marketplaces and graphics.
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Mirriad's revenues were $1.3M in 2024. Caretta Research has split Mirriad's revenue into 2 different product categories, the largest of which is marketplace, which represents 50% of Mirriad's revenue.
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