Mirriad, publicly owned and headquartered in the UK, was founded in 2008, employs approximately 70 individuals, and reported $1.3M in revenue as of 2024. Its main product focuses on marketplaces. The company specializes in advertising services, including virtual product placement and in-content advertising.
Virtual in-content advertising technology company Mirriad, founded in 2015, may yet be saved despite spending five months in administration, according to a September 30, 2026 report. The company failed to secure emergency funding earlier in the summer, and a US joint venture has underperformed. This development follows Mirriad Advertising plc's announcement on April 29, 2026, of the appointment of administrators to its UK operating subsidiary, Mirriad Limited, after it failed to secure emergency funding, experienced an underperforming US joint venture, and faced surfacing liabilities at the parent company. Previously, on April 22, 2026, Mirriad had warned of potential liquidation.
Mirriad offers 2 products in the media tech and enterprise tech industries. Mirriad's product portfolio comprises of marketplaces and graphics.
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Mirriad's revenues were $1.3M in 2024. Caretta Research has split Mirriad's revenue into 2 different product categories, the largest of which is marketplace, which represents 50% of Mirriad's revenue.
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