Mirriad, a privately owned company founded in 2008 and headquartered in the UK, provides technology and services to marketers and agencies. The company employs approximately 130 people and generated revenue of around $25 million in 2023. Its primary offerings include virtual product placement and other forms of in-content advertising.
On July 21, 2025, Mirriad Advertising plc held its annual general meeting, where all resolutions passed. On August 11, 2025, the company announced the grant of options over new ordinary shares. Separately, Mirriad Advertising announced a new services agreement with MBC Media Solutions, the advertising division of MBC Group. This agreement covers the provision of virtual product placement (VPP) technology across the Middle East and North Africa. The two-year deal includes guaranteed minimum purchase commitments and projects approximately USD 370,000 in annual revenue for Mirriad.
Mirriad offers 2 products in the enterprise tech and media tech industries. Mirriad's product portfolio comprises of marketplaces and graphics.
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Mirriad's revenues were $1.3M in 2024. Caretta Research has split Mirriad's revenue into 2 different product categories, the largest of which is marketplace, which represents 50% of Mirriad's revenue.
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