Mirriad

Mirriad

http://www.mirriad.com
https://www.linkedin.com/company/mirriad/

Mirriad, founded in 2008 and headquartered in the UK, is a privately owned company with approximately 130 employees. The company specializes in creative optimization, offering advertising services such as virtual product placement and in-content advertising.

Revenue

Founded

2008

Headcount

130

Headquarters

UK

Primary Segment

Advertising Services

Ownership

Privately Owned

Similar Companies

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Mirriad offers products in the ad tech industry. Mirriad's product portfolio comprises of marketer and agency technology.

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Dec

9th

2024

07:43

Partnerships and Alliances, Caretta Research_Monitor Company

The Power in Partnerships: LatiNation Media and The Shade Room Unite for Custom Content Creation, with Mirriad Powering Sales and Virtual Product Placement Opportunities Leading into 2025

LOS ANGELES and NEW YORK, Dec. 09, 2024 (GLOBE NEWSWIRE) -- LatiNation Media, the leading media network for 18+ Latino audiences, and The Shade Room, the definitive voice in Black culture and entertainment, have announced an exclusive partnership to co-produce and distribute custom content.

Associated Press

Dec

4th

2024

18:30

Financial Results, Caretta Research_Monitor Company

Mirriad Advertising (LON:MIRI) Shares Down 14.2% – What’s Next?

Mirriad Advertising plc (LON:MIRI – Get Free Report) shares fell 14.2% during trading on Thursday . The company traded as low as GBX 0.15 ($0.00) and last traded at GBX 0.16 ($0.00). 1,392,679 shares traded hands during trading, a decline of 65% from the average session volume of 3,995,221 shares.

Nov

26th

2024

09:07

From Awareness to Conversion: How Virtual Product Placement Ads Drive the Holiday Sales Funnel

As the holiday season picks up, retail advertisers are laser-focused on moving shoppers down the sales funnel—from initial awareness to final purchase. To break through the holiday clutter, brands are adopting innovative solutions like virtual product placement, which are video ads, to reach consumers seamlessly and effectively.

Nov

20th

2024

02:02

Financial Results

Mirriad Advertising Expects 2024 Rev To Range From £1M TO £2M

Mirriad Advertising PLC MIRI : MIRRIAD ADVERTISING - TRADING UPDATE MIRRIAD ADVERTISING PLC - REVENUE EXPECTATIONS FOR 2024 RANGE FROM £1M TO £2M

Nov

20th

2024

01:30

Financial Results

Mirriad Advertising plc

Nov

5th

2024

01:30

Financial Results

RCS - Mirriad Advertising - Positive research from VPP campaign

REACH: non-regulatory announcement* 5 November 2024 Mirriad Advertising plc ("Mirriad" or the "Company") Mirriad's Virtual Product Placement drives over 50% increase in average transaction value for one of the largest US advertisers Industry-first measurement of

Oct

31st

2024

13:00

Financial Results

Mirriad's VPP Drives 50%+ Increase in Average Transaction Value for Leading US Advertiser, New iSpot Data Finds

Molly Gagnon Contollo Comms +1 401-207-9370 email us here

Technology Today

Oct

31st

2024

13:00

Financial Results

Mirriad's VPP Drives 50%+ Increase in Average Transaction Value for Leading US Advertiser, New iSpot Data Finds

VPP Increases Retail Sales Industry-First Measurement of Sales & Shopping Sales Incident Data Showcases the Power of Virtual Product Placement Against TV Spots NEW YORK, NY, UNITED STATES, October 31, 2024 / EINPresswire.com / -- Mirriad , the leader in virtual product placement (VPP), today released groundbreaking research demonstrating the power of VPP to directly drive sales and store visits for one of the largest US advertisers.

Oct

22nd

2024

18:30

Management Changes

Mirriad hires Cooper Parry for £148k listed audit

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Accountancy Daily

Oct

22nd

2024

18:30

Mirriad hires Cooper Parry for listed audit

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Accountancy Daily

Oct

1st

2024

12:55

How Virtual Product Placement is Changing the Game for Political Campaigns

With only five weeks until the 2024 election, political campaigns are facing unprecedented challenges and opportunities in a fast-evolving media landscape. With political ad spending projected to exceed $12 billion, it’s clear that candidates need to embrace innovative, engaging approaches to connect with voters.

Oct

1st

2024

12:33

Why Retailers Love Virtual Product Placement as a Holiday Marketing Solution

As the holiday season approaches, retail advertising becomes more critical than ever for brands looking to capture consumer attention and drive sales. However, with increasing competition and consumers tuning out traditional ads, major retailers need to find more effective ways to engage with their audiences.

Mirriad has partners like Harmonic.

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